About House of Brand
What is House of Brand?
House of Brand was founded in 2011 in Sydney by Peter Drinkwater (Founder, accredited Master Brand Coach), now led by CEO Nick Palmer. The agency's purpose, in its own words: "To energise brand growth through human insight." The team works across research and analytics, brand planning and coaching, Brand Experience (BX) and activation, and Brand Energy™ Interventions — combining qualitative and quantitative research with strategic brand work for clients across start-ups, corporates, government and not-for-profits.
House of Brand's differentiator is captured in this verbatim line: "We connect the dots, not just collect the dots." The agency synthesises and models data sets to get closer to consumers and their "common human truths" — turning insights into Brand Experience strategies that span communications, messaging, activations and customer journeys.
Where will I work?
House of Brand operates from Level 3, 61 York Street, Sydney NSW 2000, Australia. The team works in a close-knit office-based environment, with the team page describing the agency as "a tribe" of Housemates.
What is the House of Brand team like?
The agency's 4 values drive everything they do: Awesome Positivity (enthusiasm and leaning forward), Courageous Discovery (chasing the new), Extraordinary Pride (the difference that makes the difference), and Meaningful Kindness (having each other's back and giving back).
Named leadership ("Heads of Household") includes Peter Drinkwater (Founder), Nick Palmer (CEO), Directors Lucie Holliday, Ewa Poczman and Megan Smith, plus Associate Directors Gabriela Glassock and Haneefa Buckley. The "Housemates" team includes Aaron Cooper (Senior Brand Strategist), Laura De Laine (Senior Brand Strategist), Jason Fung (Data Analyst), Anna Gregoric, Tasia Kuznichenko, Grace Nicholls (Brand Strategists) and Zac Murray (Brand Analyst). Anna Brownrigg is Director of People + Culture.
House of Brand is "always on the lookout for new Housemates" with capabilities spanning market research, brand planning, management consulting, CX specialism, data analysis and strategy.
Work-Life Balance
Verbatim from /careers: "4 day weeks: extra long weekends every week for more balance" — plus "5 days flexi leave each year (in addition to your 20 days annual leave) to be taken as well-being days" and "Paid sabbatical after 4 years." The agency operates a Profit Pool where all employees share in a generous proportion of the annual profit.
Perks and Benefits
- 4 day weeks — extra long weekends every week for more balance
- 5 days flexi leave each year on top of 20 days annual leave (= 25 leave days total) — taken as well-being days
- Paid sabbatical after 4 years
- Profit Pool — all employees share in a generous proportion of the annual profit
- Healthy Housemates Choices — a menu of health benefits to choose from across the year
- Weekly "Drinks on the House" + monthly team social events
- Internal and External training + ongoing personal-brand coaching for consultants
- Annual "Meaningful Kindness" day participating in a charity event or activity