About Campfire Labs
What is Campfire Labs?
Campfire Labs is a storytelling-first content marketing agency that helps software companies produce their best-performing content. Founded in 2018 as a team of writers and journalists, the agency combines journalistic integrity with project management and marketing best practices to take work off clients' plates and make it easy to create compelling stories that drive positive business outcomes.
Campfire's signature is investing profits into content that makes the world better — and they put real numbers behind it. The agency has donated $500,000 to climate nonprofits including Climate Changemakers, Climate Nexus, and WE ACT for Environmental Justice. In 2021, Campfire gave $200,000 to organizations that helped pass the biggest climate bill in history. They've also launched two independent climate publications — Carbon Switch and Distilled — which have been read by millions, including some of the most respected climate activists, policymakers, and journalists. The Distilled YouTube channel has reached 1M+ people.
Where will I work?
Campfire operates as a fully remote team across the USA and Canada — the 401(K) + RRSP retirement matching program signals where the team is concentrated. Work happens asynchronously, with most output centered on long-form articles, video content, and strategic content marketing for software clients.
What is the Campfire team like?
Campfire is a small, intentional agency organized around six values: Healthy growth ("We don't believe in growth at all costs"), Discipline & data ("we don't change strategy every week, we don't chase shiny objects, and we don't make decisions based on 'vibes'"), Customer-first ("the best way to take care of our people is to take care of our customers"), No ego, no drama ("we welcome constructive critique. We assume positive intent and leave our egos at the door"), Curiosity ("We are insatiably curious"), and Speedy self-starters ("We get stuff done. We're speedy but never sloppy").
The team works with — and learns from — "some of the smartest marketers on the planet." Twice a week, the team interviews experts and analyzes data to refine the most effective content strategies (the public newsletter is part of the agency's own content marketing motion).
Work-Life Balance
Campfire is one of the early-adopter content agencies running a 4-day work week — "You read that right. We're pioneering a new way of working that we think is pretty cool." On top of the 4-day week, employees get 4 weeks of paid time off ("we believe that regular vacations are the key to great work") and a $1,000 annual personal stipend to spend on anything that improves their work setup or growth.
Perks and Benefits
- 4-day work week (32 hours at full pay)
- High-quality health insurance for employee + dependents
- High-quality dental & vision insurance for employee + dependents
- 401(K) + RRSP retirement matching program (US + Canada)
- 4 weeks paid time off
- $1,000/year personal stipend — spend on anything that helps you work better
- Climate philanthropy commitment — $500K to nonprofits + $200K to 2021 climate bill + Carbon Switch + Distilled publications
- Fully remote team across the USA and Canada