About BlueSky Video Marketing
What is BlueSky Video Marketing?
BlueSky Video Marketing is a B2B video marketing agency founded by Peter Craven in June 2017. Its pitch, verbatim from the about page: "By marketing people - for marketing people. Success with video marketing isn't a video production job – it's a marketing job." Before founding BlueSky, Peter Craven spent 20 years in global marketing roles, and the team collectively brings "more than 50 years industry experience" and "over 1000 commercial video projects" delivered.
The agency launched Video as a Service packages in 2021 and was recognised by Invest Northern Ireland with Gold Level Innovator status in 2023 — an award reflecting its focus on helping customers maximise the return on their investment in video. Core services span Video Marketing Strategy, Video Marketing Training, Video Production, and Audience Acquisition.
Where will I work?
BlueSky operates from three offices: Belfast (e3 Building, Belfast Metropolitan College, Unit 5, 398 Springfield Rd, BT12 7DU), Glasgow (Savoy Tower, 77 Renfrew Street, G2 3BZ), and Manchester (Linley House, Dickinson Street, M1 4LF). The agency serves clients across the UK and Ireland with associate videographers building a network globally.
What is the BlueSky Video Marketing team like?
A small in-house team led by Founder & Creative Director Peter Craven. The agency's first core value is "Believe in Better" — described on the about page as "a living, breathing thing that we use every day to influence how we have, how we interact with each other and how we engage with our customers." The team supplements its in-house capabilities with a curated network of associate videographers across the world.
Work-Life Balance
The agency introduced a four-day working week in 2020 for the entire team. Verbatim from the careers page: "We introduced a 4 day working week in 2020 for all of the team. We maintain full time hours across the 4 days – and also retain the full holiday entitlement." The motivation, as stated: "to improve the quality of our creative ideas – when Monday comes around too quickly we aren't in the best place when it comes to delivering the quality of work that our customers expect of us – and that we expect of ourselves." How team members spend the day off is left to them: "freelance projects, rest and relaxation, spending time with friends." BlueSky is also a Living Wage Employer.
Perks and Benefits
- Four-day working week since 2020, with full-time hours across four days and full holiday entitlement retained
- Living Wage Employer (Living Wage Foundation accreditation)
- Invest NI Gold Level Innovator workplace — 50+ years combined marketing experience to learn from
- Three-office choice: Belfast, Glasgow, or Manchester
- Full UK holiday entitlement retained on top of the four-day week