About Be Equitable
What is Be Equitable?
Be Equitable is a mid-sized consulting firm with over thirty years of experience advancing Inclusion, Diversity, Equity, and Accessibility (IDEA) in workplaces. The firm was originally founded in 1989 as Cook Ross by Howard Ross, who led it to become one of the premiere IDEA consultancies in the world before selling the business in July 2018. The rebrand to Be Equitable reflects an evolved focus on building workplaces "where everyone feels welcomed, respected, and able to contribute fully and authentically."
The consultancy's mission, verbatim from the homepage: "We imagine a world where we center humanity in all we do." Be Equitable partners with Fortune 100 corporations, healthcare companies, universities, federal and state agencies, and nonprofits to embed equity into strategy, systems, and culture.
Where will I work?
The firm is US-distributed with CEO Michael Amilcar based in Houston, Texas. Be Equitable offers hybrid remote arrangements supporting both on-site collaboration and remote work. The team is composed of practitioners, educators, scholars, and change-makers across multiple US cities.
What is the Be Equitable team like?
The firm's eleven-person team is led by CEO and Principal Consultant Michael Amilcar (she/her) — an Afro-Latina change-maker with 25+ years of experience in inclusion, equity, leadership development, and organizational change management. Prior to Be Equitable, Michael held senior leadership roles at Diversity Best Practices (now Seramount), AXA Financial, NBCUniversal, and Magic Johnson Enterprises. The team includes Ashya Majied, Christina "Chris" Thompson, Dr. Falon Thacker (Senior Consultant), Dr. Mikal Anderson, Kelly Leonard, Myla Watley (Strategic Operations Lead), Sanjita Pradhan, Sarah Spencer, Shari Davis, and Consultant Partners.
Be Equitable lives by five core beliefs verbatim from the homepage: "Bravely Speak The Truth," "Together We Go Far," "Do What Is Right, Not What Is Easy," "Believe It Can Be Done," and "No One Way To Be."
Work-Life Balance
Michael Amilcar has publicly listed "Four Day Work Week" among the policies she would champion if she could write new laws — alongside Universal Healthcare, Paid Parental and Caregiver Leave, and State Funded Childcare (Equitable Sliding Scale Model). The company's own implementation of these policies is not specifically disclosed on the public website beyond a high-level commitment to work-life balance.
Perks and Benefits
Be Equitable's services include Consulting and Assessments, Strategic Planning, Learning Experiences, Train-the-Trainer programs, Digital Learning products, and CultureVision® (a healthcare-focused digital platform). Detailed staff benefits are not publicly disclosed on the firm's website; the company invites prospective hires to engage via the team page's "Join Us" link.
For candidates: Be Equitable describes itself as a place where "incredible things happen when diverse people work together" — a values-led firm with three decades of practice in the field it advises clients to embody.