100 Percent

Who We Are

100% (100 Percent) is a premier brand in action sports protection and performance eyewear. Founded in 2012 and headquartered in San Diego, California, we've established ourselves as a trusted name among professional athletes and enthusiasts in motocross, mountain biking, BMX, and offroad sports. Our mission is rooted in delivering innovative, high-quality products that support active lifestyles while honoring the heritage and passion of action sports culture.

From cutting-edge goggles engineered for the harshest racing conditions to performance sunglasses designed for trail riders, every product we create reflects our commitment to excellence and our deep understanding of what athletes need to perform at their best.

Our Team

Our team is a diverse collective of over 1,100 dedicated professionals who bring together expertise in design, engineering, marketing, operations, and customer experience. United by a shared passion for sports and technology, we thrive on collaboration and innovation.

We value:

• Clear communication across all levels of the organization
• Accountability in delivering on our commitments
• Excellence in every aspect of our work
• Diversity of thought from various disciplines and backgrounds

This blend of talent and perspective enables us to consistently exceed expectations while maintaining a supportive, inclusive work environment where everyone can contribute their best work.

Our Values and Mission

At 100 Percent, our core values drive everything we do:

• Quality First: We're committed to delivering premium, performance-driven products that athletes can trust in critical moments
• Customer-Centric Approach: Our customers' needs and feedback shape our innovation and service
• Continuous Innovation: We embrace new technologies and methods to stay at the forefront of our industry
• Flexibility and Modern Work Practices: We believe the future of work supports both productivity and personal well-being
• Transparency and Integrity: We operate with honesty and openness in all our relationships

Our mission is clear: to empower athletes and sports enthusiasts with gear that performs flawlessly in the toughest conditions, while building a company culture that reflects the same dedication to excellence and innovation that our products embody.

Employee Benefits

We've designed our benefits package to support both your professional growth and personal well-being, recognizing that our team members perform best when they have balance and flexibility in their lives.

Work-Life Balance:

• 32-hour, 4-day workweek – Enjoy a three-day weekend every week (flexible day off)
• Work-from-anywhere flexibility – Choose the environment where you're most productive
• Minimal meeting culture – More time for deep, focused work
• No overtime expectations – We respect your time and boundaries

Health and Wellness:

• Comprehensive healthcare coverage for you and your family
• Mental health support and resources
• Generous parental leave policies

Professional Growth:

• Professional development support and learning opportunities
• Career advancement pathways

Additional Perks:

• Exclusive corporate discounts on 100% products and partner brands
• Access to athlete-grade gear and equipment

These benefits reflect our genuine commitment to creating a workplace where innovation thrives, work-life integration is achievable, and every team member can bring their best self to work – without sacrificing their personal life, health, or well-being.