SEO Content Specialist

Company Description

Empower the World to Design!

Canva is an all-in-one visual communication platform used by more than 200 million people worldwide.

Canva offers design, presentations, documents, video, websites, and AI-powered content creation on one platform, helping anyone turn their ideas into reality.

Canva Korea is creating content and experiences optimized for the local market so that Korean users can use Canva more easily and effectively.

Team Introduction

The International SEO Team works to improve search performance for the logged-out areas of the Canva website and help users around the world discover Canva.

We are a global team with diverse expertise in keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. By combining proven global SEO frameworks with local market insights from each country, we are driving Canva's global growth.

Position Introduction

Canva's SEO is world-class. We are looking for an SEO Content Specialist who will directly build growth through content in the Korean market. This is a permanent position, and it is a good fit for someone who deeply understands the Naver ecosystem and can strategically create content that truly helps Korean users.

You will personally run the Naver Blog, take responsibility for both content quality and performance, and lead a team of freelance copywriters while driving a content strategy unique to the Korean market. This role is not just about 'making' content, but about directly building the link that turns content into real business growth.

Native-level Korean language skills, a deep understanding of Naver, and experience leading a content team would be a bonus.

Main Responsibilities

Naver Content & Ecosystem Management

• Take full ownership of Canva's Naver Blog as a core organic channel, with responsibility for editorial quality, consistency, and overall performance.

• Build and manage a strategic editorial calendar that reflects keyword research and the characteristics of the Naver platform.

• Plan, write, and publish Korean-language content that is easily discovered on Naver while providing real value to users.

• Expand Canva's organic presence beyond the Naver Blog to other Naver channels such as Naver Café, Knowledge iN, and video.

• Manage comments and community responses to build trust in Canva and brand awareness.

• Continuously analyze content performance and visibility, and keep evolving the editorial strategy based on data.

Website Content & Optimization

• Lead the content direction for landing pages and blog articles, and contribute to long-term content strategy.

• Identify keyword opportunities and content gaps that can increase Canva's traffic share in the Korean market.

• Directly write and edit SEO-optimized content on a range of design topics that resonate with Korean users.

• Upload and publish content that meets the latest SEO standards and the local tone of voice.

• Regularly review and optimize landing pages to keep content fresh and maintain user engagement.

• Improve overall quality through practical feedback on the CMS, translation quality, and page layout.

Collaboration & Strategic Partnership

• Work closely with the entire Korea SEO team to align on goals, priorities, and SEO strategy.

• Contribute to various SEO activities such as keyword research, competitor analysis, and collaboration with the SEO Generalist.

• Work with the marketing and community teams to ensure content strategy reflects local market trends and user needs.

• Share local market insights and user data with the team to inform content direction.

• Build relationships with various teams and understand how content work contributes to broader business goals.

Staying Ahead of Changes in Search & Discovery

• Continuously monitor how AI-based platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews are changing search behavior, from the perspective of the Korean market.

• Distinguish areas where traditional SEO remains effective from areas that require new approaches, and respond strategically.

• Learn next-generation optimization trends such as GEO/AEO and apply them to the team's strategy.

• Enjoy experimenting with new content formats and optimization methods as the search environment changes.

• Share observations and insights on how Korean users discover content with the global team.

Freelance Copywriter Team Building & Management

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality.

• Recruit, onboard, and train copywriters on Canva's brand voice and SEO requirements.

• Create clear content briefs so copywriters can deliver high-quality, on-brand content efficiently.

• Provide specific and constructive feedback and coaching to help copywriters grow.

• Encourage copywriters to take ownership of their areas while jointly upholding quality and deadline standards.

• Build and run a QA process to confirm that freelance content meets Canva's standards before publication.

• Create an environment where copywriters feel well supported and can do their best work.

AI-Powered Efficiency

• Actively use AI tools across research, content drafting, and workflows.

• Identify inefficiencies in existing workflows and lead AI-based improvements.

• Explore new AI tools and share effective use cases with the whole team.

We Are Looking For

Core Skills & Experience

• 5+ years of experience in SEO, Content Marketing, and/or Digital Marketing

• Native-level Korean communication skills and business English proficiency

• Experience in SEO content writing or content marketing, with a portfolio showing results

• Strong copywriting and copy editing skills, including experience giving feedback to other writers

• Deep understanding of the structure, readability, and narrative flow of Naver content

• Experience planning and managing an editorial calendar based on keyword research and Naver platform insights

• Experience managing, coaching, or supervising other writers or freelancers

• Experience publishing content directly in a CMS

• Solid SEO fundamentals, including keyword optimization, content structure, and user intent

• Experience with SEO tools such as Ahrefs, Semrush, BlackKiwi, or similar

• Experience using web analytics tools to measure and improve content performance

• Strong attention to detail and the ability to follow written guidelines closely and maintain quality standards

• Strong time management, with the ability to manage priorities and meet deadlines

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances beyond language fluency, with a sense of what resonates with your audience

• Appreciation for local writing trends and content preferences, so that content feels native rather than translated

• Ability to identify market-specific opportunities that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: clear, proactive, and transparent in both writing and speaking

• Collaborative mindset: you build relationships easily, work well across teams, and contribute positively to team culture

• Willingness to give and receive feedback constructively, always aiming to improve quality and impact

Future-Oriented Mindset

• Business-driven: you look beyond content to business results and understand how organic traffic leads to conversion and growth

• Interested in how content and page experience influence user behavior, and able to apply a CRO perspective to optimization work

• Focused on outcomes over outputs, and accountable for creating meaningful change in the Korean market

• Enthusiastic about exploring changing discovery environments such as AI search, LLMs, and social search, and experimenting with new approaches

• Understands SEO as discoverability across channels and thinks beyond any single channel

• Explores how Canva is discovered on new channels and proposes insights and ideas

It Would Be Great If You Have

• Experience in SEO strategy development and planning

• Hands-on experience running a Naver Blog or a similar owned content channel and achieving results

• Experience using Naver content surfaces such as Naver Café, Knowledge iN, and Clip or TV

• Understanding of YouTube SEO and video content discoverability

Grow With Us at Canva

• Build content SEO skills across Google and Naver in real-world practice.

• Learn global SEO best practices and adapt them to the Korean market.

• Develop the ability to analyze data from multiple search engines and interpret user behavior.

• Advance your strategic thinking alongside world-class global SEO experts.

• Build deep expertise in the Naver content ecosystem, which is especially valuable in the Korean market.

• Lay a solid foundation for long-term growth in content and organic search.

The Talent Canva Looks For

• Strategic thinking: you understand the purpose and background of your work and go beyond assigned tasks.

• Collaboration: you build trust with the people you work with and create smooth teamwork.

• Problem solving: you find solutions and take action even in difficult situations.

• Data-driven thinking: you make decisions based on data and insights.

• Ownership: you take responsibility for your work and see it through to the end.

• Growth orientation: you enjoy learning and continuously improve.

About the role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva's SEO is world-class, and we're looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in South Korea! This is a permanent contract, working [full-time - 40 hours per week].

The SEO Content Specialist will work closely with the Korea SEO Lead and local team. The role of an SEO Content Specialist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, you are a native speaker with proficiency in Korean & English.

Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful. If you're excited about the opportunity to make an impact, show us what you've got—strong performers in this role have significant opportunities to grow with us.

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

Job Description

What you’ll do (responsibilities)

Naver Content & Ecosystem

• Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance
• Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver
• Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users
• Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats
• Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust
• Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning

Website Content & Optimization

• Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
• Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market
• Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
• Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
• Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
• Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality

Collaboration & Strategic Partnership

• Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth
• Support broader SEO activities such as keyword research, competitor analysis, and collaboration with SEO Generalist for content production
• Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
• Contribute local market intelligence and user insights that inform content priorities and opportunity identification
• Build relationships across functions to understand how your content work supports broader country initiatives

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

Copywriter Team Building & Management

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards
• Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market
• Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently
• Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs
• Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines
• Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication
• Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work

AI-Powered Efficiency

• Leverage AI tools to enhance research, content drafting, and workflow efficiency
• Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions
• Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team

Qualifications

What we're looking for

Core Skills & Experience

• 5+ years of experience in SEO, Content Marketing, and/or Digital Marketing
• Native or near-native proficiency in Korean with business-level English
• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
• Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow
• Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights
• Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)
• Experience with publishing content in a CMS (content management system)
• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
• Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)
• Experience using web analytics tools to understand how users engage with content and to measure content performance
• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
• Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
• Ability to identify opportunities specific to your market that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
• Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
• Willingness to give and receive feedback constructively, always aiming to improve quality and impact

Future-Oriented & Adaptable Mindset

• Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on
• Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action
• You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market
• Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
• Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
• Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
• Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction

Preferred Qualifications

• Prior experience in SEO strategy development and planning
• Hands-on experience running or owning a Naver Blog or a similar owned content channel
• Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)
• Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape

The A-Player Standard

We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.

What "A-Player" means in this role:

• Strategic thinker: You define what should be done and why (not just execute)
• Relationship builder: You make collaboration easy and productive
• Problem solver: You're resourceful and resilient when challenges arise
• Data-driven: You use insights to drive decisions and demonstrate impact
• Ownership mindset: You act like it's your business, not just your job
• Growth-oriented: You're constantly learning, adapting, and improving