SEO Content Specialist

Company Description

Empower the World to Design!

Canva is an all-in-one visual communication platform used by over 200 million people worldwide.

Canva provides design, presentations, documents, videos, websites, and AI-powered content creation all in one platform, helping anyone turn their ideas into reality.

Canva Korea is creating locally optimized content and experiences to help Korean users leverage Canva more easily and effectively.

Team Introduction

The International SEO Team is responsible for improving search performance for logged-out areas of the Canva website and helping users worldwide discover Canva.

We are a global team with diverse expertise spanning keyword research, technical SEO, content strategy, outreach, engineering, data analysis, design, and operations. We combine proven global SEO frameworks with local market insights to drive Canva's global growth.

Position Introduction

Canva's SEO is world-class. We are looking for an SEO Content Specialist who can directly drive growth through content in the Korean market. This is a full-time permanent position, and it would be a great fit for someone who deeply understands the Naver ecosystem and can strategically create content that truly helps Korean users.

You will directly manage Canva's Naver Blog, taking responsibility for both content quality and performance, lead a team of freelance copywriters, and drive content strategy unique to the Korean market. This is not simply about "creating" content—it's about building the direct connection between content and actual business growth.

If you have native-level Korean language skills, deep understanding of Naver, and experience leading content teams, this role would be an excellent fit.

Key Responsibilities

Naver Content & Ecosystem Management

• Take full ownership of Canva's Naver Blog as a core organic channel, responsible for editorial quality, consistency, and overall performance.

• Build and operate a strategic editorial calendar that reflects keyword research and Naver platform characteristics.

• Plan, write, and publish Korean-language content that is discoverable on Naver while providing genuine value to users.

• Expand Canva's organic presence on Naver beyond the blog to include Naver Café, Naver Knowledge iN, video content, and other Naver channels.

• Manage comments and community responses to build trust and brand awareness for Canva.

• Continuously analyze content performance and visibility, refining editorial strategy based on data.

Website Content & Optimization

• Lead content direction for landing pages and blog articles, contributing to long-term content strategy development.

• Identify keyword opportunities and content gaps that can increase Canva's traffic share in the Korean market.

• Write and edit SEO-optimized content on diverse design topics that resonate with Korean users.

• Upload and publish content following the latest SEO standards and local tone of voice.

• Regularly review and optimize landing pages to maintain freshness and user engagement.

• Provide practical feedback on CMS, translation quality, and page layout to improve overall quality.

Collaboration & Strategic Partnership

• Work closely with the entire Korea SEO team to align goals, priorities, and SEO strategy.

• Contribute to various SEO activities including keyword research, competitor analysis, and collaboration with SEO specialists.

• Partner with marketing and community teams to ensure content strategy reflects local market trends and user needs.

• Share local market insights and user data to inform content direction decisions.

• Build relationships across teams to understand how content work contributes to broader business goals.

Staying Ahead of Search & Discovery Changes

• Continuously monitor how AI-powered platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews are changing search behavior from a Korean market perspective.

• Distinguish between areas where traditional SEO remains effective and areas requiring new approaches.

• Learn and apply next-generation optimization trends like GEO/AEO to team strategy.

• Enjoy experimenting with new content formats and optimization methods as the search environment evolves.

• Share observations and insights about how Korean users discover content with the global team.

Building & Managing Freelance Copywriter Teams

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality.

• Hire, onboard, and train copywriters aligned with Canva's brand voice and SEO standards.

• Write clear briefs that enable copywriters to deliver high-quality content efficiently.

• Provide specific, constructive feedback and coaching to help copywriters improve and grow.

• Empower copywriters to take ownership of their work while maintaining quality and deadline standards together.

• Create and operate a QA process to ensure freelance content meets Canva's standards before publication.

• Build an environment where copywriters feel supported and motivated to do their best work.

AI-Powered Work Efficiency

• Actively leverage AI tools in research, content drafting, and overall workflows.

• Identify inefficiencies in existing workflows and lead AI-based improvements.

• Explore new AI tools and share effective practices with the entire team.

We're Looking for Someone With These Qualities

Core Competencies & Experience

• Native-level Korean communication skills and business-level English proficiency

• Proven experience in SEO content writing or content marketing with a portfolio demonstrating results

• Strong copywriting and copy editing skills, including experience giving feedback to other writers

• Deep understanding of Naver content structure, readability, and narrative flow

• Experience planning and managing editorial calendars based on keyword research and Naver platform insights

• Experience managing, coaching, or supervising other writers or freelancers

• Experience publishing content directly in a CMS

• Solid SEO fundamentals: keyword optimization, content structure, user intent

• Experience with SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms

• Experience using web analytics tools to measure and improve content performance

• Attention to detail and ability to follow guidelines precisely while maintaining quality standards

• Strong time management and ability to handle multiple priorities and meet deadlines

Cultural & Market Understanding

• Deep understanding of Korean users that goes beyond language skills—ability to create content that resonates with them

• Ability to create naturally localized content that feels written for Korean users from the start, not translated

• Ability to identify growth opportunities unique to the Korean market that may not be obvious from a global perspective

Collaboration & Communication

• Clear, proactive, and transparent communication

• Ability to build relationships naturally and lead collaboration across teams

• Willingness to give and receive feedback as an opportunity for growth

Future-Oriented Mindset

• Focus on business outcomes beyond content itself—understanding how organic traffic connects to conversion and growth

• Interest in how content and page experience affect user behavior, with ability to apply CRO principles to optimization work

• Prioritizing actual results (Outcome) over deliverables (Output), with accountability for meaningful change in the Korean market

• Active interest in exploring AI search, LLMs, social search, and other emerging discovery channels, enjoying experimentation with new approaches

• Understanding SEO as discoverability across multiple channels, with channel-agnostic thinking

• Proactive exploration of how Canva appears in new discovery channels, sharing insights and ideas with the team

Bonus Qualifications

• Experience in SEO strategy development and planning

• Direct experience running a Naver Blog or similar owned content channel with proven results

• Experience with various Naver surfaces including Naver Café, Naver Knowledge iN, Naver Clip, and Naver TV

• Understanding of YouTube SEO and video content discovery

Grow With Canva

• Build SEO content expertise spanning both Google and Naver through hands-on experience.

• Learn global SEO best practices and develop them for the Korean market.

• Develop skills in analyzing multiple search engines' data and interpreting user behavior.

• Advance strategic thinking alongside world-class global SEO experts.

• Build deep expertise in the Naver content ecosystem—a uniquely valuable skill in the Korean market.

• Establish a strong foundation for long-term growth in content and organic search.

Canva's View of Talent

• Strategic thinking: Understanding purpose and context beyond assigned tasks

• Collaboration: Building trust and enabling smooth teamwork with colleagues

• Problem-solving: Finding and executing solutions even in difficult situations

• Data-driven thinking: Making decisions based on data and insights

• Ownership: Taking responsibility for assigned work and seeing it through

• Growth orientation: Enjoying learning and continuous improvement

About the role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva's SEO is world-class, and we're looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in South Korea! This is a permanent contract, working full-time - 40 hours per week.

The SEO Content Specialist will work closely with the Korea SEO Lead and local team. The role of an SEO Content Specialist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, you are a native speaker with proficiency in Korean & English.

Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful. If you're excited about the opportunity to make an impact, show us what you've got—strong performers in this role have significant opportunities to grow with us.

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

Job Description

What you'll do (responsibilities)

Naver Content & Ecosystem

• Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance
• Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver
• Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users
• Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats
• Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust
• Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning

Website Content & Optimization

• Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
• Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market
• Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
• Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
• Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
• Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality

Collaboration & Strategic Partnership

• Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth
• Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production
• Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
• Contribute local market intelligence and user insights that inform content priorities and opportunity identification
• Build relationships across functions to understand how your content work supports broader country initiatives

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

Copywriter Team Building & Management

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards
• Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market
• Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently
• Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs
• Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines
• Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication
• Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work

AI-Powered Efficiency

• Leverage AI tools to enhance research, content drafting, and workflow efficiency
• Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions
• Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team

Qualifications

Core Skills & Experience

• Native or near-native proficiency in Korean with business-level English
• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
• Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow
• Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights
• Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)
• Experience with publishing content in a CMS (content management system)
• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
• Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)
• Experience using web analytics tools to understand how users engage with content and to measure content performance
• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
• Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
• Ability to identify opportunities specific to your market that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
• Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
• Willingness to give and receive feedback constructively, always aiming to improve quality and impact

Future-Oriented & Adaptable Mindset

• Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on
• Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action
• You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market
• Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
• Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
• Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
• Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction

Preferred Qualifications

• Prior experience in SEO strategy development and planning
• Hands-on experience running or owning a Naver Blog or a similar owned content channel
• Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)
• Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape

The A-Player Standard

We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.

What "A-Player" means in this role:

• Strategic thinker: You define what should be done and why (not just execute)

• Relationship builder: You make collaboration easy and productive

• Problem solver: You're resourceful and resilient when challenges arise

• Data-driven: You use insights to drive decisions and demonstrate impact

• Ownership mindset: You act like it's your business, not just your job

• Growth-oriented: You're constantly learning, adapting, and improving