Company Description
Ubisoft is a world leader in video games, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams grow. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!
Job Description
The marketing analytics team collaborates with stakeholders in the commercial and marketing sectors to analyze and measure the impact of marketing on our business objectives.
The Senior Data Analyst within the marketing analytics team will be responsible for collecting, structuring, and analyzing data to derive relevant insights that will guide the strategy and optimization of our marketing initiatives. This includes designing and managing data collection and analysis solutions, as well as analyzing the performance of marketing initiatives and their impact on acquisition, retention, engagement, and conversion.
WHAT YOU WILL DO
- Understand business objectives and marketing initiatives to identify key performance indicators to evaluate results against these objectives.
- Analyze correlations between business results and marketing initiatives.
- Implement a benchmarking methodology and define targets for identified key indicators.
- Measure and communicate results to stakeholders.
- Be a thought leader and promote data-driven decision-making among stakeholders.
- Translate business questions and challenges raised by stakeholders into analytical projects.
- Provide a brand-wide, cross-channel view of performance, insights, and recommendations.
- Communicate findings on campaign performance and drive strategic and optimization changes with stakeholders.
- Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
- Collaborate with marketing teams to ensure the effectiveness of marketing efforts and drive acquisition, engagement, and conversion.
- Develop marketing experiments to understand the business impact of paid media and creator-led campaigns.
- Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama, and various other tools and platforms.
- Develop robust analytical processes to set campaign expectations, inform decision-making, and provide optimization recommendations based on performance data.
- Collaborate with the data science team to use predictive analytics to analyze data from audiences, website interactions, media campaigns, CRM, and social media.
- Participate in budget planning to determine the optimal budget for a given campaign.
- Set up marketing experiments to evaluate the business impact of paid media.
- Communicate findings and discuss recommendations with brand teams and cross-functional partners.
Qualifications
WHAT YOU WILL BRING TO THE TEAM
- At least 4 years of proven experience in analytics; ability to analyze raw data, draw conclusions, and formulate actionable recommendations. At least 3 of these years in the field of paid media and marketing analytics.
- Experience in marketing analytics or performance roles for paid media and content creators.
- Prior experience with reporting and dashboards, data infrastructure, and queries to track key marketing indicators from multiple data sources using SQL, R/Python, Tableau, and other data/visualization tools; ability to monitor trend evolution, share insights, and formulate recommendations.
- Knowledge of various paid media measurement options, such as Conversions API (CAPI), brand lift studies, conversion lift studies, and control groups.
- Experience with statistical methods such as regression and hypothesis testing.