Career Category
Sales
Job Description
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Senior Biopharmaceutical Representative / Biopharmaceutical Representative
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Basic Requirements
- College diploma or above in medicine, pharmacy, or a related field;
- Knowledge of the pharmacology and toxicology, indications or main functions, combination use, adverse reactions, contraindications, and precautions of the products being promoted;
- Completion of company training and passing the assessment;
- Not subject to any circumstances where laws and regulations prohibit working as a pharmaceutical representative.
- Planning Management (Planning & Execution)
- Collaborate with the line manager and relevant teams to develop and execute drug academic promotion plans based on regional and customer needs;
- Reasonably arrange customer visits, academic exchanges, and related promotional activities;
- Regularly review work progress and continuously optimize work plans and execution effectiveness.
- Academic Promotion and Customer Engagement (Academic Promotion & Customer Engagement)
Carry out academic promotion of drugs in accordance with the Measures for the Administration of Pharmaceutical Representatives, mainly targeting staff of key healthcare institutions by:
- Conveying drug-related information;
- Communicating with and assisting in the rational use of drugs;
- Collecting and feeding back information on clinical use of drugs, adverse drug reactions, and clinical needs;
- Conducting professional customer visits, academic exchanges, and disease education activities to support healthcare professionals' understanding and awareness of product and disease area information;
- Through conveying drug-related information to healthcare professionals, conducting professional communication and academic support, and assisting medical institutions in the rational use of drugs to support channel coverage and smooth business operations.
- Customer Insight and Information Feedback (Insight Generation & Feedback)
- Establish and maintain professional communication channels with healthcare professionals;
- Understand customers' academic needs, clinical practice needs, and market trends;
- Promptly collect, analyze, and feed back customer opinions, market information, and business-related insights;
- Provide support for academic promotion activities and business decisions.
- Resource Integration and Team Collaboration (Collaboration & Resource Coordination)
- Maintain close cooperation with marketing, medical, commercial, and other relevant teams to jointly support academic promotion activities;
- Participate in the organization and execution of academic conferences, professional programs, and related activities;
- Proactively share experience and best practices to promote team collaboration and mutual growth.
- Professional Development and Compliance Management (Professional Development & Compliance)
- Continuously improve product knowledge, disease area knowledge, and professional promotion capabilities;
- Truthfully and accurately convey drug-related information, ensuring the scientific nature and accuracy of academic promotion content;
- Reasonably formulate drug academic promotion activity plans and manage activity budgets in accordance with reasonable business needs and company regulations, ensuring meetings are genuine, reasonable, and compliant with policy requirements;
- Complete training and capability certification required by the company.
Strictly comply with national laws and regulations (including but not limited to the Measures for the Administration of Pharmaceutical Representatives) and the company's policy requirements.
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