KEY ACCOUNTABILITIES:
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Participate in organize and implement regional sales strategies and product promotion activities according to the company's central marketing strategy and product strategy, assist sales force to deliver accurate product information, in order to achieve the region's goals of sales target, product promotion, especially the market access. Based on the company's central marketing department's market strategy, sales strategy and product strategy, participate in formulating and organizing the execution of this region's sales strategies and product promotion activities, assist the sales team in delivering accurate product information to customers, to achieve this region's annual overall work objectives, especially the product access objectives.
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Deliver accurate product knowledge through market activities, provide effective support for expand and penetrate the market and achieve the regional sales targets. Through regional market activities, deliver accurate product knowledge and provide effective support for expanding the market and tapping its potential to achieve regional sales targets.
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Fully understand the company's central marketing strategy to ensure the proper implementation of the product strategy.
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undefinedAllocate territory and promotion activities rationally, ensure the effectiveness of execution by continuous follow up; analyse the rationality of resource utilization and input-output ratio, keep optimizing resource allocation to achieve the maximum utilization of resources. Follow up on the team's activity execution to ensure the effectiveness and execution rate of activities; allocate territory resources rationally, analyse the input-output ratio, and maximize resource utilization. Support in promotional tool development (DA, gimmicks, slide kits and etc.) propose region specific promotional materials, if appropriate. Support the development of promotional tools (DA, creative gimmicks, slide kits, etc.) and develop region-specific promotional materials (if applicable). Organize Sales-related activity planning & execution at city/provincial level. Organize sales-related activity planning and execution at city/provincial level. Establish long-term and productive relationship with key customers and decision maker, deliver the company's policies and product information efficiently, build a solid and win-win relationship accordingly. Maintain good working relationship with regional KOL and important speaker. Focus on building long-term and broad relationships with key customers and decision makers, effectively communicate company policies and product information to key customers, and establish solid, win-win cooperative relationships; maintain good working relationships with regional KOLs and key speakers. Data analysis to support RM to make and adjust regional plan. Support RM in formulating and adjusting regional plans through data collection and analysis. undefined
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JOB-HOLDER ENTRY REQUIREMENTS:
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Education: Bachelor degree or above in sales/marketing/Medical or related field. Bachelor's degree or above in sales, marketing, medicine or a related field.
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Experience & knowledge: At least two years working experience in product management or regional marketing management. At least two years of regional market or product management work experience. Able to travel frequently domestically based on business request in the requirement. Able to travel frequently for business needs as required by this position. Familiar with existing medical and biological products regulations and policies. Familiar with current medical and biological product regulations and policies. Have a solid working knowledge of market research, product sales and sales promotion activities. Solid practical experience in market research, product sales and marketing promotion activities. Able to analyse data, to evaluate promotional/tactical activities and to prepare marketing plans. Able to analyse data, evaluate promotional/strategic activities and prepare marketing plans.
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Core competencies: Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal with opinion leaders, the sales force and Management Team; Good communication and interpersonal skills, able to complete reports, give public presentations, and communicate effectively with KOLs, the sales team and the management team; Good analytical skills and effective problem solving skills. Good ability to analyse and solve problems. Good knowledge of computer software. Good knowledge of computer software. Good English – oral and written. Good English oral and written skills.
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