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carwow

(Sr.) Paid Search Manager

5 day week28 days PTOHybrid · Munich, Germany

Become a (Sr.) Paid Search Manager (m/f/d) at Carwow!

Our Mission

Carwow is Europe's leading platform for changing cars – we are changing how people buy, sell, advertise, and lease cars. With technology, media, and automotive expertise, we have evolved from a pure review platform into one of the largest online marketplaces. In 2024, nearly £3 billion in car purchases and £1.8 billion in vehicle sales were processed through our platform. Through the acquisition of Autovia (AutoExpress and Evo), we have doubled our reach: 10 million YouTube subscribers, 1.2 million magazine sales, and more than 350 million annual online readers.

And we are just getting started.

Your Impact @ Carwow

Carwow is Germany's fastest-growing platform for vehicle changes, and Paid Search is one of the most important growth engines. We are looking for a Paid Search Manager (m/f/d) to take over the daily management and further development of our Google and Bing activities for our customer-facing products in Germany: The marketplace for new cars, leasing & used cars, and car buying.

Our marketplace for new cars, leasing, and used cars brings consumer purchase interest together with dealer offers; for car buying, consumers list their vehicles, which are then bid on and purchased by dealers.

You will take over a significant annual budget (currently between 10 and 12 million EUR), a mature account structure, and a clear mandate: drive efficient, profitable growth and further develop the channel in the areas of automation, value-based bidding, and feed-driven campaign types. In doing so, you will work closely with the central Marketplace team, our analytics and data functions, as well as local commercial stakeholders.

This is an operational role for a person who wants to both build and manage, and is not looking for a purely supervisory function.

Your Tasks as Paid Search Manager (m/f/d)

  • You are the primary contact person in Germany for performance and activities in the paid channel area; Paid Search is the most important channel by contribution, but Paid Social, Display & Video are also to be overseen, with the ability to make budget allocation decisions both in advance and throughout the year based on trading performance

  • You have full responsibility for Paid Search performance in Germany, i.e., forecasting, budget management, bid strategy, account structure, creatives, and landing page tests

  • This means: managing and further developing our Vehicle Ads and Shopping activities, including feed strategy and operational management to keep feeds clean, complete, and competitive

  • You set the channel strategy in the market: what we test, scale, or discontinue, while ensuring transparent communication of the strategy to the leadership team

  • Further develop automation: Smart Bidding, value-based bidding with the right conversion signals, PMax, audience layering, as well as scripts/APIs where necessary or to increase efficiency

  • Collaboration with Analytics on measurement (so that decisions are made based on the right data and have a positive impact on the P&L)

  • You manage external partners (Google, Microsoft, other partner support) and thus ensure high quality standards

What we are looking for

Note: No one meets 100% of the requirements. If you strongly identify with the role and feel confident in the scope and tasks, we still look forward to your application.

  • Sound, practical PPC experience at a mid-to-senior level, ideally in a high-transaction environment with independent decision-making responsibility

  • Proven success with Vehicle Ads or Google Shopping. You have independently managed feed-driven campaign types, not just used them superficially

  • Value-based bidding is a must – you have implemented it, fixed errors, and know what good conversion signals look like

  • Sound knowledge of PPC automation: Smart Bidding levers, PMax, audience signals, scripts

  • Willingness to be responsible for a significant budget and to make independent decisions about the use of funds

  • Self-initiative: You don't need a briefing to recognize the next step. You identify the problem, plan the solution, and implement it

  • Strong communication skills: You are able to make complex PPC strategies and tactics understandable to a broad audience without deep PPC knowledge, who are nevertheless highly interested in your results

Bonus points

  • Experience with feed management tools (Channable, Productsup, DataFeedWatch, or similar)

  • Google Ads / Microsoft Ads APIs – confident handling of scripts, briefing developers, or independently developing light tools

  • Experience in the automotive, marketplace, or classifieds industry

  • Practical use of AI in Paid Search – whether for feeding richer signals into bidding algorithms or for increasing efficiency in operational tasks (copy, feeds, reporting, QA)

Our Interview Process

  • Talent Screen (phone) with our Recruiting Team - approx. 30 minutes

  • Video Interview (online) with the department - approx. 30 minutes

  • Case Study (on-site) with the department - approx. 60 minutes

  • Final Values & Team Fit (on-site or online) if possible following your case study - approx. 30 minutes

And what's in it for you?

  • A competitive salary package and the option for company shares (share options)

  • 28 days of vacation, which increases to up to 35 days with tenure, plus special leave for moves, weddings, and more!

  • The possibility of up to four weeks of workcation per year

  • Hybrid working (3 days in the office, 2 days home office – for which you get an additional budget of 500 euros for equipment)

  • Latest technology: MacBook or Windows laptop

  • Subsidy for company pension scheme

  • ... and an honest work-life balance

Diversity and inclusion are firmly anchored in our corporate culture. We welcome every application and make our decisions fairly, transparently, and exclusively based on skills, experience, and potential.