Job Description
If this is the project for you, you’ll have the opportunity to oversee a number of digital lead generation campaigns. You’ll be the subject matter expert when it comes to campaign performance and digital advertising strategies. You would be working hand-in-hand with a great team like our Chief Solutions Officer, Account Strategists, business development team, and more.
A successful contractor for this role must have deep knowledge and expertise of advertising platforms (LinkedIn, Google, Meta, TikTok, etc.) including campaign creation, optimization, budget management, and analytics. They’d also be a go-getter who leads through empathy and sets clear expectations.
Responsibilities:
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Create campaigns across multiple platforms (ex: Google Adwords, Bing Ads, LinkedIn, Meta, YouTube, TikTok, etc.) with the goal of achieving maximum ROI
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Monitor campaigns closely in order to quickly adjust bids or budgets based on performance
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Analyze data to identify trends, opportunities, pains points and make recommendations accordingly
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Develop creative strategies that align with company goals
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Optimize keyword bid strategies for highest ROI in search campaigns
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Provide detailed monthly reports with analysis of key performance metrics
Requirements:
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North American based and fluent in English
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Proven experience creating successful PPC and Google Ads campaigns
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Exceptional knowledge of platform tools such as AdWords, Analytics, & Meta
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Ability to think creatively about different campaigns objectives and strategies
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Strong analytical skills with ability to problem solve
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Excellent communication skills
BONUS POINTS:
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Experience with B2B lead generation campaigns
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Experience with ClickUp and Slack
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Client-facing and account management experience