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Bloom

Paid Media Specialist

Half day fridaysHybrid · Montreal, QC, Canada

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings.

Our Ideal Candidate

Our ideal Paid Media Specialist is someone who shares our passion for search engines, social platforms, numbers, and data! The ideal candidate is self-motivated, curious, organized, creative, and willing to push their limits to deliver an exceptional client experience. This person has a minimum of 3 years of experience in executing and managing paid media campaigns across various sectors and industries. Our ideal candidate has previously worked in a digital marketing agency and has experience with a variety of platforms such as Google, LinkedIn, TikTok, Facebook, etc.

Role Overview

Join a growing team composed of some of the best paid search specialists. Leverage your media buying skills by managing paid campaigns for a multitude of companies with all kinds of budgets. You will be exposed to various current and stimulating digital tactics, which will undoubtedly improve your digital skills at an exponential rate. Your actions will have a measurable and positive impact on the business development of the agency's clients. In addition, you will benefit from a friendly and collaborative work environment. Believe us, you will have many opportunities to learn, grow, and advance in your career.

Key Responsibilities

Campaign management, execution, and strategy implementation

  • Create and manage PPC marketing campaigns in Google Ads, Bing Ads, and Facebook Ads for multiple client accounts in different sectors;
  • Create and optimize advertising campaigns on search networks, display networks, and paid social platforms, with a focus on increasing client ROI to help them achieve their goals;
  • Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate tests and performance;
  • Conduct keyword research and create lists of targeted keywords that are relevant to the client's websites and activities;
  • Collaborate with account managers and other departments to establish strategic direction;
  • Take responsibility for campaign performance;
  • Manage client budgets and keep campaigns within those budgets;
  • Produce reports for clients, communicate results, and implement proposed strategic direction;
  • Work on medium to large-sized accounts in different sectors;
  • Be able to create, present, and explain media plans for medium to large-sized clients.

Client communication

  • Meet with clients alongside account managers to provide insights on applicable optimizations and changes;
  • Communicate effectively with clients regarding the performance of current digital marketing efforts, discuss client expectations/goals, provide advice, and create reports;
  • Support the business development team through, among other things, audits and analyses. Your help will also be beneficial in developing strategies and participating in sales pitches.

Intellectual leadership and innovative thinking

  • Proactively identify new opportunities through beta tools or known best practices to continuously improve campaign performance;
  • Maintain Google Partner, Bing, and Facebook certifications, as well as any other relevant industry accreditations;
  • Continuously research and test the latest paid marketing practices and stay up to date with the latest digital marketing trends;
  • Participate in networking activities and industry-related events.

Knowledge and Skills

  • 3 or more years of experience in a similar role;
  • University degree in marketing, communications, management, business, or another relevant field;
  • A good understanding of the Google Ads ecosystem (paid search/SEM, Display, YouTube, Shopping, etc.);
  • A good understanding of paid social platforms (Facebook/Instagram, LinkedIn, and other platforms, including TikTok);
  • Google Ads certifications (any other Google or Facebook certifications are considered an asset);
  • Exceptional reporting skills and an adequate understanding of how to measure results;
  • Experience working on multidisciplinary digital campaigns;
  • Leadership experience, with strengths in coaching and mentoring more junior team members;
  • Practical knowledge of Google Analytics;
  • Demonstrate a strong team spirit;
  • Ability to identify optimizations and sales opportunities;
  • Great attention to detail and ability to create quality content;
  • Agency experience is an asset;
  • Ability to manage multiple accounts/tasks simultaneously;
  • Ability to handle confidential information with discretion;
  • Excellent command of English and French, both written and spoken, allowing for effective communication with our bilingual clientele as well as with members of our national and international teams.

At Bloom, we offer

Benefits

  • 4.5-day work week;
  • Hybrid work model, including the flexibility to work from home, thus offering you a perfect balance between professional and personal life, while promoting productivity;
  • 3 weeks of vacation and 5 flexible days;
  • Agency closed between Christmas and New Year's;
  • Health and dental insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred profit-sharing plan and retirement savings plan;
  • Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office; this benefit is offered to permanent full-time Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in-person team-building activities;
  • Training and certifications;
  • Recognition program: we give and receive points through our peer recognition platform, where you accumulate points to obtain the reward or gift card of your choice;
  • Office supplies for the home office;
  • Corporate discounts on glasses, sunglasses, lenses, and others.

At our offices

  • Offices in Montreal and Toronto, easily accessible by public transport;
  • Discounts on public transport with Opus & Cie;
  • Free healthy snacks, coffee, and tea;
  • Collaborative workspace;
  • Bike parking at the office.

Thank you for your interest

We sincerely thank all candidates who apply, but we will only communicate with those who have been selected for an interview.

Bloom is an equal opportunity employer and is committed to taking all necessary accommodation measures, upon request, throughout the recruitment and selection process.

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Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position.

Apply now