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Bloom

Paid Media Specialist

Half day fridaysHybrid · Montreal, QC, Canada

The 4-day week in Canada

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being and work-life balance are at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of the best employers in Canada. With more than 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews take place by video conference. Some positions may require in-person meetings.

The Ideal Candidate

Our ideal Paid Media Specialist is someone who shares our passion for search engines, social platforms, numbers and data! The ideal person is motivated, curious, organized, creative and ready to push their limits to deliver an exceptional client experience. This person has at least 3 years of experience running and managing paid media campaigns across various sectors and industries. Our ideal candidate has already worked in a digital marketing agency and has worked with a variety of platforms such as Google, LinkedIn, TikTok, Facebook, etc.

Role Overview

Join a growing team made up of some of the best paid search specialists. Put your media placement skills to work by managing paid campaigns for a multitude of companies with all kinds of budgets. You will be exposed to a variety of current and exciting digital tactics, which will undoubtedly improve your digital skills at an exponential pace. Your actions will have a measurable, positive impact on the business development of the agency's clients. In addition, you will benefit from a friendly, collaborative work environment. Trust us, you will have many opportunities to learn, grow and advance in your career.

Key Responsibilities

Campaign management, execution and strategy development

  • Create and manage PPC marketing campaigns in Google Ads, Bing Ads and Facebook Ads for multiple client accounts across different sectors;
  • Create and optimize advertising campaigns on the search network, display network and paid social platforms, focusing on increasing clients' return on investment to help them reach their goals;
  • Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns, using market research and campaign data to evaluate tests and performance;
  • Carry out keyword research and create lists of targeted keywords relevant to the client's websites and activities;
  • Collaborate with account managers and other departments to establish strategic direction;
  • Take responsibility for campaign performance;
  • Manage client budgets and keep campaigns within those budgets;
  • Produce reports for clients, communicate results and implement the proposed strategic direction;
  • Work on medium-to-large accounts across different sectors;
  • Be able to create, present and explain media plans for medium-to-large clients.

Client communication

  • Meet clients alongside account managers to provide an overview of applicable optimizations and changes;
  • Communicate effectively with clients about the performance of current digital marketing efforts, discuss client expectations/objectives, provide advice and create reports;
  • Support the business development team through, among other things, audits and analyses. Your help will also be valuable in developing strategies and taking part in sales pitches.

Intellectual leadership and innovative thinking

  • Proactively identify new opportunities through beta tools or known best practices to continuously improve campaign performance;
  • Maintain Google Partner, Bing and Facebook certifications, as well as any other relevant industry accreditations;
  • Continuously research and test the latest paid marketing practices and keep up with the latest digital marketing trends;
  • Take part in networking activities and industry events.

Knowledge and Skills

  • 3 or more years of experience in a similar position;
  • University degree in marketing, communications, management, business or another relevant field;
  • A good understanding of the Google Ads ecosystem (paid search/SEM, Display, YouTube, Shopping, etc.);
  • A good understanding of paid social platforms (Facebook/Instagram, LinkedIn and other platforms, including TikTok);
  • Google Ads certifications (any other Google or Facebook certifications are considered an asset);
  • Exceptional reporting skills and a solid understanding of how to measure results;
  • Experience working on multidisciplinary digital campaigns;
  • Leadership experience, with strengths in coaching and mentoring more junior team members;
  • Practical knowledge of Google Analytics;
  • Demonstrate a strong team spirit;
  • Ability to identify optimization opportunities and sales opportunities;
  • Strong attention to detail and ability to create quality content;
  • Agency experience is an asset;
  • Ability to manage several accounts/tasks simultaneously;
  • Ability to handle confidential information discreetly;
  • Excellent command of English and French, both written and spoken, enabling effective communication with our bilingual clients and with members of our national and international teams.

At Bloom, We Offer

Benefits

  • A 4.5-day work week;
  • Hybrid work model, including the flexibility to work from home, offering you a perfect balance between work and personal life while promoting productivity;
  • 3 weeks of vacation and 5 flexible days;
  • Agency closed between Christmas and New Year's;
  • Health and dental insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred profit-sharing plan and retirement savings plan;
  • Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office; this benefit is offered to full-time permanent Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in-person team-building activities;
  • Training and certifications;
  • Recognition program: we give and receive points through our peer recognition platform, where you accumulate points toward the reward or gift card of your choice;
  • Office supplies for your home office;
  • Corporate discounts on glasses, sunglasses, lenses and more.

At our offices

  • Offices in Montreal and Toronto, easily accessible by public transit;
  • Public transit discounts with Opus & Cie;
  • Free healthy snacks, coffee and tea;
  • Collaborative workspace;
  • Bike parking at the office.

Thank You for Your Interest

We sincerely thank all candidates who apply, but we will only contact those selected for an interview.

Bloom is an equal opportunity employer that is committed to providing any necessary accommodations, upon request, throughout the recruitment and selection process.

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Our Ideal Candidate

Our ideal Paid Media Specialist is someone who shares our passion for search engines, numbers and data! The ideal candidate is self-motivated, curious, organized, creative and willing to push boundaries to deliver an exceptional client experience. This person has a minimum of 3 year of experience running and managing paid media campaigns in various sectors and industries. Our ideal candidate has previously worked in a digital marketing agency and has touched on a variety of platforms such as Google, LinkedIn, Tiktok, Facebook, etc.

Role Overview

You will join a professional and growing team of some of the sharpest paid media specialists. Get to flex your expert paid media skills while in the driver’s seat managing digital media campaigns for diverse brands and budgets. You’ll be exposed to a mind-stimulating multitude of engaging tactics and strategies that will level up your digital marketing game.

Experience making a measurable, positive impact on clients’ businesses. And you’ll get to do it while working in a friendly, collaborative environment that gives you lots of opportunities to learn, grow and advance.

Key Responsibilities

Campaign Management, Execution & Strategy

  • Create and manage PPC marketing campaigns in Google AdWords, BingAds, Facebook Ads for multiple client accounts in different industries;
  • Creation and maintenance of paid search, display, and paid social campaigns, with a focus on increasing ROI for clients to help them meet their goals;
  • Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance;
  • Conduct keyword research and create lists of targeted search terms that are relevant to the client's websites and business;
  • Collaboration with Account Management and other teams to set a strategic direction;
  • Ownership of the campaign performance;
  • Manage client budgets and keep campaigns within those budgets;
  • Campaign reporting – producing reports for clients, as well as communication of results and implementing proposed strategic direction;
  • Working on medium to large size accounts from different industries;
  • Be able to create, present and explain media plans for medium to large sized clients.

Client Engagement

  • Meeting with clients alongside the Account Management team to offer insights on areas of opportunity within campaigns;
  • Effective communication to clients regarding the performance of current digital marketing efforts, discuss client expectations/goals, provide guidance, and create reports;
  • Supporting the Business Development team in auditing prospective accounts, strategy development and participation in pitches.

Industrial and Intellectual Leadership

  • Proactively identifying new opportunities through betas or known best practices to continuously improve paid media campaign performance;
  • Maintaining Google Partner, Bing and Facebook certifications, as well as any other industry-relevant accreditations;
  • Continually research and test the latest paid marketing practices and, keep up to date with the latest trends in digital marketing;
  • Participation in networking and industry events.

Knowledge and Skill Requirements

  • 3+ years of experience in a similar role;
  • University degree in marketing, communications, management, business or other relevant field;
  • A strong understanding of Google ads ecosystem (Paid Search/SEM, Display Advertising, YouTube, Shopping, etc);
  • A strong understanding of Paid Social (Facebook/Instagram, LinkedIn and other platforms including TikTok.);
  • Google Ads Certified — additional Google or Facebook Certifications are ideal;
  • Exceptional reporting skills and understanding of how to track and measure results;
  • Experience working on cross-functional digital marketing campaigns;
  • Leadership experience with strengths in coaching and mentoring more junior team members ;
  • Working knowledge of Google Analytics;
  • Strong team player;
  • Ability to identify opportunities for areas of optimization and upsell;
  • Strong attention to detail and a high level of quality;
  • Agency experience is an asset;
  • Ability to manage multiple accounts/tasks simultaneously;
  • Ability to handle confidential information with discretion;
  • Fluent in written and spoken English and French,to communicate effectively with our bilingual clients and international/national team members .

At Bloom, We Offer

Benefits

  • 4.5 days work week;
  • Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
  • 3 weeks of vacation and 5 flex days;
  • Agency closed between Christmas and New Years;
  • Health and Dental Insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred Profit Sharing Plan and Retirement Savings Plan;
  • Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in person team-building activities;
  • Training and certifications;
  • Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
  • Office supplies for home office;
  • Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks

  • Offices in Montreal and Toronto, easily accessible by public transportation;
  • Discounts of public transit with Opus & Cie;
  • Free healthy snacks, coffee & tea;
  • Collaborative workspace;
  • In-office bike parking.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position.

Apply now