Company Description
Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in diverse markets, including financial services, healthcare, automotive, agribusiness, insurance, and others. Experian invests in people and advanced new technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centered, inclusive, and purpose-driven culture is recognized by numerous awards — including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to understand why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
Job Description
Serasa is looking for a Senior Online Media Analyst to join the Paid Media team, contributing to strengthening brand strategy and awareness generation for Serasa's main ecosystem products, such as Score, Limpa Nome, Crédito, and Premium.
In this position, you will be responsible for planning, implementing, monitoring, and optimizing digital brand campaigns, with a focus on programmatic media through the DV360 platform and strategic audience management. The challenge involves transforming data into relevant insights, tracking awareness, reach, and performance indicators to support investment decisions and maximize results.
Among the main responsibilities, we highlight data analysis and consolidation in Excel, development of executive presentations with data-driven storytelling, campaign results monitoring, and constant interface with partners, media suppliers, and programmatic agencies.
You will be part of a collaborative and multidisciplinary environment, working together with the Creative, Planning, Analytics, and Product teams. Therefore, we are looking for a professional with strong analytical skills, excellent communication, strategic vision, and the ability to build relationships and work in an integrated manner with different stakeholders.
If you are passionate about digital marketing, have an analytical profile, and enjoy transforming data into strategies that generate impact for millions of consumers, this opportunity is for you.
Qualifications
- Experience with programmatic media, especially DV360
- Proficiency with measurement tools such as GA4
- Analytical skills with a track record of campaign optimization
- Advanced Excel and PowerPoint for building analyses and presentations
- Good communication for interaction with multiple areas (Creative, Planning, Analytics, Product)
Differential:
Experience with Google Ads (Search, Display, Pmax, Demand Gen) and Social (TikTok and Meta ads)
Additional Information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we have more than 4,000 people working in diverse teams and specialties. Here, every knowledge and diversity complement each other and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with their personal commitments and interests, prioritizing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, and we are recognized as one of the best companies for young professionals with a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talents.
Experian Careers - Creating a better tomorrow together
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