Career Category
Sales
Job Description
KA Manager
Job Purpose
Responsible for key customer management, market access and business development with key accounts and major medical institutions. Through building and maintaining relationships with key stakeholders, drive improvements in product accessibility, deeper customer collaboration, and achievement of regional business objectives.
Key Responsibilities
1. Customer Management and Business Development
- Develop and execute key account development plans to drive achievement of regional business objectives.
- Establish and maintain relationships with key accounts and key stakeholders.
- Gain an in-depth understanding of customer needs, decision-making processes and influencing factors, and develop differentiated customer collaboration strategies.
- Drive the establishment of long-term cooperation with key accounts and their continued development.
2. Market Access and Project Management
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Support the planning and execution of regional market access projects.
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Follow up on the implementation progress of key accounts, key medical institutions and related projects.
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Support the planning, resource coordination and implementation of cooperation projects with key medical institutions, and ensure related projects comply with company policies and compliance requirements.
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Coordinate internal resources to support key projects and customer needs. Continuously identify regional business opportunities and drive project implementation.
3. Market Insights and Business Analysis
- Collect and analyze market developments, competitive landscape and customer insights.
- Identify business opportunities and potential risks, and provide recommendations.
- Continuously optimize customer strategies and business plans based on market changes.
4. Cross-Functional Collaboration
- Maintain close collaboration with Marketing, BU, Medical, Market Access and Commercial teams.
- Share market developments, customer needs and project progress.
- Support the implementation of cross-functional projects and drive achievement of shared business objectives.
5. Financial Management
- Develop budgets reasonably in accordance with company regulations, implement them as planned, and ensure reasonable and effective use of resources.
6. Self-Development and Compliance Management
- Comply with company policies and relevant laws and regulations.
- Continuously enhance professional and business capabilities.
Qualifications
Education
Bachelor's degree or above; Preference for candidates with relevant majors such as Medicine, Pharmacy, Biological Sciences, Public Health, Health Economics, Marketing, or Business Administration.
Work Experience
5+ years of experience in the pharmaceutical industry; Preference for candidates with 2+ years of experience in hospital access, medical insurance, procurement and tendering, key account management, or key project management; Familiarity with regional medical markets and hospital access processes, with preference for experience in market access, compliance operations, or implementing key customer cooperation projects; Preference for candidates with experience in cross-departmental project collaboration and driving projects in complex business environments.
Competencies
Customer management capability Market access and commercial management capability Market analysis and business insight capability Project planning and implementation capability Cross-functional collaboration and resource coordination capability Communication and influence Stress resilience and results orientation Integrity and compliance awareness