Company Description
About the role
Content moves Canva, and ensuring our content is a driver of growth is crucial. Just as we invest in strong business, marketing, sales, and product leaders in our priority markets, we need an equally strong voice in content.
As a Country Content Strategy Lead, you'll partner closely with the Country Manager to ensure Canva has the right strategic content from your country (or countries), owning content as a growth engine and adapting strategies to support MAU, retention, and revenue impact.
You'll work closely with the Country Design Lead to deliver content that drives business outcomes. You'll also champion local relevance and trends that make international users feel Canva is for them, and work closely with country teams (SEO, Localisation, Creators, Product, Marketing) and regional stakeholders to ensure local content delivers high value and measurable impact.
You'll be coached and supported by a Regional Content Strategy Lead, who will drive content strategy across the region.
Job Description
What you'll do
As a Country Content Strategy Lead, you bring expertise in strategy, content, business management, and cross-functional stakeholder management. In particular, you will:
- Content Strategy & Execution – Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact.
- Content Quality & Relevance – Ensure that your country's content meets Canva's standards, resonates culturally, and supports strategic growth metrics.
- Feedback & Insights – Gather input from sales, partners, and local peers to refine content strategies and enhance Canva's country impact.
- Discovery & Performance – Own your country's content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
- Editorial & Trends Leadership – Execute your country's editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
- Cross-Functional Collaboration – Act as a strategic partner to Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.
- Creator & Partner Engagement – In collaboration with your country community and partnerships managers, build relationships with local creators and partnerships to activate a thriving content ecosystem.
Responsibilities
As Country Content Strategy Lead, you will lead broadly, from planning and executing the content strategy for the Japan market, to business management and collaboration with cross-functional stakeholders.
Content Strategy Planning & Execution
Develop the content strategy for the Japan market, and lead the prioritisation and execution of initiatives that drive growth. Manage content health and overall production, and drive relevance, scalability, and business impact.
Ensuring Content Quality & Local Fit
Ensure that content for Japan meets Canva's quality standards, resonates culturally with Japanese users, and contributes to strategic growth targets.
Gathering & Applying Feedback and Insights
Collect and analyse market needs and feedback from sales teams and partners, and use them to improve content strategy and increase business impact at Canva Japan.
Discovery & Performance Optimisation
Manage the discoverability and performance of Japan-focused content across search, recommendations, and editorial. Optimise so that relevant local content reaches users and drives engagement, activation, and retention.
Editorial & Trend Leadership
Execute the editorial strategy for the Japan market across surfaces including Showcases. Work with Marketing, Social, and PR teams to drive initiatives that capture cultural moments and trends.
Cross-Functional Collaboration
As a strategic partner to the Country Manager and the Japan team, align priorities, resolve execution challenges, and drive content-led growth.
Building Creator & Partner Relationships
Work with the Japan community and partnerships teams to build relationships with local creators and partners, supporting the growth of a vibrant content ecosystem.
Qualifications
What we're looking for
We're seeking a strategic thinker who thrives in fast-paced environments and can drive content impact within their market. They'll take a pragmatic approach to content creation – working across multiple production streams (AIGC, creators, localisation, bespoke, and partnerships) to solve local content needs, improve efficiency, and scale what works.
This role requires someone who can combine strong strategic thinking with a deep understanding of their local market — translating regional direction into actionable country-level plans, and working closely with Country Design Leads to bring these to life. You should be someone who naturally gravitates toward solving problems, enjoys working with data to inform decisions, and can build strong relationships across cross-functional teams.
The ideal candidate combines analytical rigour with cultural curiosity, demonstrating both the ability to shape country-level content strategy and to identify opportunities to scale what works through repeatable approaches, AI-supported workflows, and strong partnerships.
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3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies.
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A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users.
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A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.
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Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.
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Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.
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Strong analytical skills to assess content performance and inform strategy adjustments.
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A track record of successfully managing production workflows, partnerships, and/ or supporting and activating local creators.
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Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.
Who we're looking for
We are looking for a strategic and execution-focused person who thrives in fast-paced environments and can increase the impact of content in the Japan market.
Across multiple production streams including AIGC, creators, localisation, and partnerships, you will address the content needs of the Japan market. We welcome people who proactively work on hands-on execution as well as strategy, to improve production efficiency and scale what is working.
This position suits someone with excellent strategic thinking and a deep understanding of the Japan market, who can turn regional direction into actionable plans for Japan and bring them to life in close collaboration with the Country Design Lead. We are looking for someone who enjoys solving problems, makes data-driven decisions, and builds trust across departments.
The ideal candidate combines analytical rigour with cultural curiosity and can shape content strategy suited to the Japan market. We welcome people who can find opportunities to scale what works through repeatable processes, AI-enabled workflows, and strong partnerships.
- 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or related fields.
Experience at growth-stage content, media, marketplace, or global technology companies is especially welcome.
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A deep understanding of content, trends, and design and aesthetics in the Japan market, with a sense of what resonates with local users.
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A proactive, solutions-oriented approach, balancing strategy and hands-on execution.
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Excellent stakeholder management skills, able to drive alignment across regions and departments.
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Adaptable in fast-changing, highly uncertain environments.
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Able to analyse content performance and apply the findings to improve strategy and initiatives.
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Experience improving production workflows, driving partnerships, or supporting and activating local creators.
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Language skills and cultural knowledge relevant to the target market, with the ability to collaborate effectively with teams across multiple time zones.