Customer Marketing Manager
(Montréal, Québec - Canada)
Founded in 2000, Ivalua is a global leader in cloud-based procurement management solutions.
OUR COMPANY
At Ivalua, we are a global community of experts convinced that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.
We achieve this through our cloud spend management platform, which enables hundreds of major brands to manage their spend and suppliers while optimizing their profitability, their ESG (Environmental, Social and Governance) performance, reducing risks and improving their productivity.
Driven by our passions and fueled by our shared ambitions, we give ourselves the means to meet challenges and create impactful experiences for our clients and our partner ecosystem, while giving meaning to our teams.
Discover more at www.ivalua.com. Follow us on LinkedIn
WHAT WE OFFER YOU
CONTEXT:
The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns and loyalty programs. It collaborates with the Sales, Product and Customer Success teams to drive customer satisfaction, brand advocacy and long-term value. The core four-person Customer Marketing team plays an essential role within the 51-person Global Marketing team, serving as a bridge between the company and its existing customers to foster retention, expansion and advocacy. Positioned as a key pillar within the global marketing function, this team ensures that the company's growth is fueled by a customer-centric strategy, aligned with overall business objectives.
ROLE:
At Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and drive multichannel marketing activities in the AMER region, working closely with the Customer Success, Field Marketing and Sales teams, in order to increase customer adoption and loyalty, generate and advance upsell opportunities, and achieve company objectives. The successful candidate will also create tracking and reporting tools to demonstrate the ROI of marketing initiatives to management, and will use customer health dashboards to identify at-risk customers for targeted campaigns.
Reporting to the Director of Customer Marketing, you will be responsible for customer communications, brand promotion, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to strengthen engagement and brand loyalty in the AMER region.
WHAT YOU WILL DO WITH US
- Promote and showcase customer success across all marketing and sales channels, including social media, public relations, customer videos, as well as referrals and strategic events
- Lead the development, planning and implementation of customer adoption, cross-sell and upsell marketing programs, such as the global customer reference program, customer user group events, lifecycle and nurturing campaigns, re-engagement strategies and user adoption videos
- Develop and launch strategic customer events (for example, in-person and virtual user groups) in key industries to strengthen customer communities and consolidate the company's relationships with its strategic customers
- Co-manage the reference program and leverage the library of customer ROI studies and use cases with third-party providers to increase adoption
- Support customer content and drive participation in global events and conferences
- Work closely with the Field Marketing, Sales and Product Marketing teams to promote customer successes
- Collaborate with various internal stakeholders, including Customer Success Executives, Sales Executives and Strategic Account Managers, to define, recommend and implement customer-focused plan strategies
YOUR PROFILE
If you have the experience and skills below, this role could be for you:
Skills and Experience:
- More than 5 years of experience managing marketing strategy in a post-sales context, for example in field marketing, customer marketing or digital marketing
- Proven success in planning and executing campaigns and programs aimed at generating upsells within the existing customer base (including email, digital, events/webinars, nurturing programs, etc.)
- Mastery of marketing automation tools such as HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads. Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; assertive presence with the ability to provide a marketing perspective on contributing to business objectives
- Growth and innovation mindset; proven track record of developing innovative and creative concepts, from strategy through execution
- Ability to think strategically, execute rigorously and analyze data to derive insights that guide decision-making
- Experience in the enterprise software sector, particularly in procurement or supply chain solutions, is a major asset
- English is required, as we serve clients across Canada from our Montréal office and a large majority of business is conducted in English; however, to the extent possible, we will support employees' right to work in French.
Soft Skills:
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Team spirit, recognized high performer and ready to take initiative
- Ability to rally others around strong alignment with business stakeholders and to achieve company objectives
- A bachelor's degree in Business Administration, Marketing or a related field is a plus, or equivalent experience with proven marketing skills
WHAT HAPPENS NEXT
If your application matches the skills sought for this role, our recruitment team will contact you to schedule a first phone call. Take one step further toward achieving your goals - apply today!
A dedicated recruiter will guide you through every step of the recruitment process. We are here to support you!
Our recruitment process is designed to assess your skills through a series of personalized interviews with our teams. Interviews will take place virtually and in person at our offices.
WHAT YOU WILL FIND AT IVALUA
- A "Hybrid" model (3 days on site, 2 days remote),
- We are a team driven by the desire to push the limits of product and technological innovation,
- A privately held, constantly growing company,
- A stable and profitable company,
- Every week, the opportunity to gather together around a meal provided by the company,
- Thriving by pursuing your goals through a powerful team mindset, conducive to creativity and productivity,
- Unlocking your professional potential through our training and career development program,
- Joining a dynamic and international team of experts in their fields, and collaborating with people who are passionate about their work and guided by a shared vision,
- Experience an inclusive work environment open to diversity, where your contribution will be appreciated and valued,
- Take part in the many events organized by the company (sports competitions, music events and team building),
Acclaimed by its employees, Ivalua was named by Comparably ( https://www.comparably.com/companies/ivalua)) :
Driven by our differences - Your energy is our strength!
United by our values, we celebrate diversity and equity in all their breadth to build an inclusive work environment. To help our clients make their supply chains more efficient, sustainable and resilient, we rely on our international teams with diverse backgrounds, skills and perspectives. We believe in equal opportunities and in diversity as drivers of innovation, fostering a spirit of inclusiveness, a productive and pleasant work environment, and offering fulfilling career prospects for all Ivaluans.
Explore the Ivalua culture - watch this video to learn more!
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