Customer Marketing Manager
(Pittsburgh, PA - US)
(Montréal, Québec - Canada)
Founded in 2000, Ivalua is a global leader in cloud-based spend management software.
OUR COMPANY
At Ivalua, we are a global community of experts who believe that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.
We achieve this through our cloud-based spend management platform, which enables hundreds of major brands to manage their spending and suppliers while optimizing their profitability, ESG (Environmental, Social, and Governance) performance, reducing risks, and improving productivity.
Driven by our passions and fueled by our shared ambitions, we empower ourselves to tackle challenges and create impactful experiences for our customers and our partner ecosystem, while giving meaning to our teams.
Find out more at www.ivalua.com. Follow us on LinkedIn
WHAT WE OFFER
CONTEXT:
The Customer Marketing team focuses on engaging and retaining existing customers by offering personalized experiences, targeted campaigns, and loyalty programs. It collaborates with Sales, Product, and Customer Success teams to drive customer satisfaction, brand advocacy, and long-term value. The core team of four in Customer Marketing plays a vital role within the 51-person Global Marketing team, serving as a bridge between the company and its existing customers to foster retention, expansion, and advocacy. Positioned as a key pillar within the global marketing function, this team ensures that company growth is fueled by a customer-centric strategy, aligning with overall business objectives.
ROLE:
At Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multi-channel marketing activities in the AMER region, in close collaboration with Customer Success, Field Marketing, and Sales teams, to increase customer adoption and loyalty, generate and advance upsell opportunities, and achieve company goals. The successful candidate will also create tracking and reporting tools to establish the ROI of marketing initiatives for management, and use customer health dashboards to identify at-risk customers for targeted campaigns.
Reporting to the Director of Customer Marketing, you will be responsible for customer communications, brand advocacy, lifecycle marketing, upsell and cross-sell initiatives, as well as leveraging customer insights to strengthen engagement and brand loyalty in the AMER region.
WHAT YOU WILL DO WITH US
- Value and promote customer success across all marketing and sales channels, including social media, public relations, customer videos, as well as sponsorships and strategic events
- Take charge of the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs, such as the global customer reference program, customer user group events, lifecycle and nurturing campaigns, re-engagement strategies, and user adoption videos
- Develop and launch strategic customer events (e.g., in-person and virtual user groups) in key sectors to strengthen customer communities and consolidate the company's relationships with its strategic customers
- Co-manage the reference program and leverage the repository of customer ROI studies and use cases with third-party providers to increase adoption
- Support customer content and encourage participation in global events and conferences
- Work closely with Field Marketing, Sales, and Product Marketing teams to promote customer successes
- Collaborate with various internal stakeholders, including Customer Success Executives, Sales Executives, and Strategic Account Managers, to define, recommend, and implement customer-focused plan strategies
YOUR PROFILE
If you have the experience and skills below, this role might be for you:
Skills and Experience:
- 5+ years of experience in managing marketing strategy in a post-sales context, e.g., in field marketing, customer marketing, or digital marketing
- Proven success in planning and executing campaigns and programs aimed at generating upsells within the existing customer base (including email, digital, events/webinars, nurturing programs, etc.)
- Proficiency in marketing automation tools such as HubSpot/Eloqua/Marketo and DemandBase/LinkedIn Ads. Strong ability to work with Account Executives, Customer Success Managers, and business stakeholders; strong presence with the ability to provide a marketing perspective on contributing to business goals
- Growth and innovation mindset; demonstrated history of developing innovative and creative concepts, from strategy to execution
- Ability to think strategically, execute with rigor, and analyze data to derive insights to guide decision-making
- Experience in the enterprise software sector, particularly in procurement or supply chain solutions, is a major asset
Soft Skills:
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Team player, recognized high performer, and ready to take initiative
- Ability to unite others around strong alignment with business stakeholders and achieve company goals
- A bachelor's degree in Business Administration, Marketing, or a related field is a plus, or equivalent experience with proven marketing skills
WHAT HAPPENS NEXT
If your application matches the desired skills for this role, our recruitment team will contact you to schedule an initial phone call. Take a step closer to achieving your goals - apply today!
A dedicated recruiter will guide you through every step of the recruitment process. We are here to support you!
Our recruitment process is designed to assess your skills through a series of personalized interviews with our teams. Interviews will take place virtually and in person at our offices.
WHAT YOU WILL FIND AT IVALUA
- A “Hybrid” model (3 days on-site, 2 days remote),
- We are a team driven by the desire to push the boundaries of product and technological innovation,
- Constantly growing private company,
- A stable and profitable company,
- Every week, the opportunity to get together for a meal provided by the company,
- Thrive while pursuing your goals through a powerful team mindset, conducive to creativity and productivity,
- Reveal your professional potential through our training and career development program,
- Join a dynamic and international team composed of experts in their fields, and collaborate with people passionate about their work and guided by the same vision,
- Experience an inclusive work environment open to diversity, where your contribution will be appreciated and valued,
- Take part in the many events organized within the company (sports competitions, musical events, and team building),
Acclaimed by its employees, Ivalua has been named by the company Comparably (https://www.comparably.com/companies/ivalua):
Driven by our differences - Your energy is our strength!
United by our values, we celebrate diversity and equity in all their breadth to build an inclusive work environment. To help our customers make their supply chains more efficient, sustainable, and resilient, we rely on our international teams with diverse and varied backgrounds, skills, and perspectives. We believe in equal opportunity and diversity as drivers of innovation, fostering a spirit of inclusivity, a productive and pleasant work environment, and offering fulfilling career prospects for all Ivaluans.
Explore the Ivalua culture - watch this video to learn more!
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