At Cabify we believe that a new form of urban mobility is possible. An ecosystem that allows for fewer private cars on the streets, more sustainable vehicles, and more efficient routes.
Cities where streets are designed by and for people, not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social, and environmental value.
And it's not just that we believe in it, we work the magic to make it happen. If you share this purpose with us, keep reading because… this is your place!
🎯 Mission of the role
In the Marketing team we are looking for the right person to join us as a CRM Analyst for the local department. Your mission will be to maximize engagement and recurrence of Cabify users (passengers, drivers, and companies) through CRM strategies and actions that effectively communicate our value proposition as a brand.
🛠️ How will you help us fulfill our mission?
- Based on business objectives, define, execute, and iterate the CRM strategy that ensures the fulfillment of those objectives.
- Ensure that the CRM strategy aligns with full-funnel objectives, guaranteeing coordination between awareness, acquisition, and engagement channels.
- Responsible for analyzing the results of the CRM strategy. After analyzing the results of flows and communications, identify areas of opportunity and propose improvements and tests to implement.
- Guarantee the planning, quality control, execution, and delivery of campaigns and projects for which you are responsible.
- Coordinate with internal teams the production needs to deliver communication campaigns on time and effectively. The teams you will work most with will be global and local Marketing and Growth (in each of the markets where we operate).
- As an expert in Braze or similar marketing automation tools, ensure we get the most out of our main working tool. If needed, we would love to hear improvements in processes to seek efficiency and innovate in our day-to-day.
- Ensure the integrity and efficiency of your market's CRM database, making sure that strategies and executions minimize adverse impacts on performance and contribute to optimized data management for decision-making.
🔍 What we are looking for
- Degree or Bachelor's in Marketing, Business Administration, Economics, or similar.
- Between 2 and 5 years of experience in roles related to these functions.
- Experience with CRM tools (Required), Braze preferably.
- Analytical skills and data interpretation ability (Required)
- Proficiency in Office and Google (Required)
- Knowledge of copywriting (Not Exclusive)
- Knowledge of HTML, CSS, Liquid (Not Exclusive)
✨ Why is Cabify your best option?
- 📝 Permanent contract with competitive salary
- 🎟 Wellness bonus to use in health and stores
- 🌍 Flexible entry and exit hours
- 🎉 Fun events to enjoy with your team
- 💸 Monthly credit to use in our app
- 🍇☕ Spaces with fresh fruit and coffee to recharge energy
Cabify is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all people, regardless of their origin, gender, religion, orientation, age, or ability. Join us!