Career Category
Sales
Job Description
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Senior Biopharmaceutical Representative / Biopharmaceutical Representative
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Basic Requirements
- Junior college diploma or above in medicine, pharmacy, or a related field;
- Master the pharmacology, toxicology, indications or therapeutic uses, drug combinations, adverse reactions, contraindications, and precautions of the drugs being promoted;
- Complete company training and pass the assessment;
- Must not be subject to any circumstances prohibited by laws and regulations from working as a pharmaceutical representative.
- Planning & Execution
- Work with the line manager and relevant teams to develop and execute academic promotion plans for drugs based on regional and customer needs;
- Arrange customer visits, academic exchanges, and related promotional activities appropriately;
- Regularly review work progress and continuously optimize work plans and execution results.
- Academic Promotion & Customer Engagement
Conduct academic promotion activities in accordance with the Measures for the Administration of Pharmaceutical Representatives, mainly directed at staff of key healthcare institutions by:
- Conveying drug-related information;
- Communicating and assisting with the rational use of drugs;
- Collecting and feeding back information on clinical use of drugs, adverse drug reactions, and clinical needs;
- Conducting professional customer visits, academic exchanges, and disease education activities to support healthcare professionals' understanding and awareness of product and disease area information;
- Through conveying drug-related information to healthcare professionals, conducting professional communication and academic support, and assisting medical institutions in the rational use of drugs to support channel coverage and smooth business operations.
- Insight Generation & Feedback
- Establish and maintain professional communication channels with healthcare professionals;
- Understand customers' academic needs, clinical practice needs, and market trends;
- Promptly collect, analyze, and feed back customer opinions, market information, and business-related insights;
- Provide support for academic promotion activities and business decisions.
- Collaboration & Resource Coordination
- Maintain close cooperation with marketing, medical, commercial, and other relevant teams to jointly support academic promotion activities;
- Participate in the organization and execution of academic conferences, professional programs, and related activities;
- Proactively share experience and best practices to promote teamwork and mutual growth.
- Professional Development & Compliance
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Continuously improve product knowledge, disease area knowledge, and professional promotion skills;
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Convey drug-related information honestly and accurately, ensuring the scientific nature and accuracy of academic promotion content;
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Based on reasonable business needs and company policies, reasonably formulate drug academic promotion activity plans and manage activity budgets, ensuring that meetings are genuine, reasonable, and compliant with policy requirements;
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Complete company-required training and competency certification.
Strictly comply with national laws and regulations (including but not limited to the Measures for the Administration of Pharmaceutical Representatives) and company policies.
