Senior Biopharmaceutical Representative

Career Category

Sales

Job Description

• Senior Biopharmaceutical Representative / Biopharmaceutical Representative

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Basic Requirements

• College diploma or above in medicine, pharmacy, or a related field;
• Master the pharmacology, toxicology, indications or therapeutic uses, drug interactions, adverse reactions, contraindications, and precautions of the drugs being promoted;
• Complete company training and pass the assessment;
• Must not be subject to any circumstances prohibited by laws and regulations from working as a pharmaceutical representative.

1. Planning & Execution

• Work with the line manager and relevant teams to develop and implement pharmaceutical academic promotion plans based on regional and customer needs;
• Reasonably schedule customer visits, academic exchanges, and related promotional activities;
• Regularly review work progress and continuously optimize work plans and execution effectiveness.

2. Academic Promotion & Customer Engagement

Carry out pharmaceutical academic promotion activities in accordance with the Measures for the Administration of Pharmaceutical Sales Representatives, mainly targeting staff at key healthcare institutions by:

• Communicating drug-related information;
• Communicating with and assisting in the rational use of drugs;
• Collecting and feeding back information on clinical use of drugs, adverse drug reactions, and clinical needs;
• Conducting professional customer visits, academic exchanges, and disease education activities to support healthcare professionals' understanding and awareness of product and disease area information.
• Through communicating drug-related information to healthcare professionals, conducting professional communication and academic support, and assisting healthcare institutions in the rational use of drugs to support channel coverage and smooth business operations

3. Insight Generation & Feedback

• Establish and maintain professional communication channels with healthcare professionals;
• Understand customers' academic needs, clinical practice needs, and market dynamics;
• Promptly collect, analyze, and feed back customer opinions, market information, and business-related insights;
• Provide support for academic promotion activities and business decisions.

4. Collaboration & Resource Coordination

• Maintain close cooperation with marketing, medical, commercial, and other relevant teams to jointly support academic promotion activities;
• Participate in the organization and execution of academic conferences, professional programs, and related activities;
• Proactively share experience and best practices to promote team collaboration and mutual growth.

5. Professional Development & Compliance

• Continuously improve product knowledge, disease area knowledge, and professional promotion skills;

• Communicate drug-related information truthfully and accurately, ensuring the scientific nature and accuracy of academic promotional content;

• Reasonably plan pharmaceutical academic promotion activities and manage activity budgets in accordance with reasonable business needs and company regulations, ensuring meetings are genuine, reasonable, and compliant with policy requirements;

• Complete company-required training and competency certification.

Strictly comply with national laws and regulations (including but not limited to the Measures for the Administration of Pharmaceutical Sales Representatives) and all company policy requirements.

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