Job Description
- Job Objective
Responsible for leading the commercial strategy and achieving sales, revenue, margin and market share targets for the CABU Business Unit in Peru. This role combines strategic business vision and P&L management with direct leadership, coaching and commercial discipline of the sales force, building strong relationships with key accounts and promoting a high-performance, customer-focused culture. Additionally, acts as an active member of the local Leadership Committee and as a key liaison with regional management for the adoption of global guidelines.
- Detailed Responsibilities
I. Commercial Strategy and Sales Growth
- Strategy and Business Plan Development: Design and implement short- and long-term commercial and marketing plans specific to the Peruvian market, aimed at expanding the portfolio's presence.
- Sales Growth and Market Share: Create and execute market plans to ensure achievement of commercial goals, maximize contribution margin and increase market share (Market Share).
- Market Monitoring and Competitiveness: Constantly analyze sector trends, industry changes and competitor actions, adjusting commercial plans in a timely manner to maintain portfolio competitiveness.
- Identification of Commercial Opportunities: Actively detect and pursue new sales channels, business alliances (partnerships) and market opportunities that expand revenue sources.
II. Leadership, Mentoring and Sales Capability (People Management)
- Inspiring Commercial Leadership: Lead, develop and empower the field sales team to execute the sales and Go-to-Market strategy with excellence.
- Raising Sales Capabilities: Act as direct mentor to the sales team, conducting practical coaching, accompaniment on visits (dual-visits) and providing sales training to strengthen the sales force.
- Performance Culture and Accountability: Foster a high-performing sales team by setting clear individual objectives, disciplined management of the territory plan and promoting personal responsibility.
- Performance Reviews: Evaluate sales staff performance through periodic reviews (Performance Reviews) and provide constructive feedback (feedback) for their continuous growth.
III. Channel Management, Key Accounts and Customer Focus
- Commercial Stakeholder Relations: Establish and consolidate strong, trust-based, long-term strategic relationships with authorized distributors, large accounts, key veterinary/corporate clients and key opinion leaders (KOLs) in the sector.
- The Voice of the Customer: Internally represent the voice of customers and business partners to positively influence decisions on portfolio, pricing and value-added services.
- Commercial Satisfaction and Resolution: Ensure high standards of customer experience at all commercial touchpoints, promptly managing resolution of commercial questions or market complaints.
IV. Financial Planning and P&L Management
- Budget and OPEX Control: Rigorously design, allocate and manage the annual sales budget and travel/commercial promotion expenses (OPEX) of the business unit.
- Financial Optimization: Manage the BU's financial resources to meet profitability goals, achieving an appropriate balance between commercial spending and return on investment.
- Forecast Accuracy (S&OP): Develop accurate monthly sales estimates (Forecast Accuracy), ensuring transparent alignment of commercial demand.
V. Interdepartmental Collaboration and Commercial Compliance
- Demand and Pricing Alignment: Collaborate cross-functionally with Marketing, Finance, Supply Chain and Technical Support to align the commercial demand forecast with pricing, product availability and field support for seamless commercial execution.
- Commercial Compliance Assurance: Ensure that all commercial activities, promotional materials, events, sponsorships and incentive plans rigorously comply with global ethical compliance policies and local regulations applicable to animal health promotion.
VI. Strategic Direction, Global Alignment and Local Leadership
- Participation in the Local Leadership Team: Act as an active member of the Leadership Committee of our company in Animal Health Peru, actively and strategically contributing to overall decision-making and the direction of the business in the country.
- Regional Liaison and Strategic Adaptation: Coordinate closely and regularly with the company's Regional Directors to receive, adapt and successfully implement global commercial and brand strategies, ensuring their proper technical and regulatory adaptation to the reality of the Peruvian market.
Additional location(s) Compensation Information:
Required Skills:
Communication Strategy Development, Data Analysis, Digital Marketing, Market Research, People Leadership, Pharmaceutical Industry, Pharmaceutical Market, Pricing Strategies, Product Management, Results-Oriented, Sales Forecasting, Strategic Planning, Strategic Thinking, Team Leadership, Veterinary Medicine
Preferred Skills:
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Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
10/28/2026
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