About Kick Point Inc.
What is Kick Point?
Kick Point is an Edmonton-based digital marketing agency working with companies of all sizes across SEO, paid search, paid social, design, and analytics. The agency's positioning verbatim from the about page: "Upfront, curious, and really into marketing. Our team is here to help your team. We work hard to help our clients do better." The team is "a values-driven digital marketing agency committed to creating better marketing through strategy, creativity, and collaboration" (per DB short_description).
Founded in 2012 by Dana DiTomaso (Principal & Founder) and Jen Salamandick (Partner & Advisor), the agency's origin story verbatim: "Have you heard the one about the geography major and the barbecue salesperson who walked into a coffee shop? It's a tale as old as time! We started Kick Point in 2012 doing SEO work. Back then, we (just Dana and Jen at that point) were often brought in by large agencies to work on their clients' projects, while working with some small businesses in Edmonton who saw the value of investing early in SEO."
From 2019, when Laura Salter joined as Managing Director, Kick Point shifted "from small projects and one-off fixes to full service marketing partnerships". Dana DiTomaso is also a sought-after instructor and speaker, and runs the Analytics Playbook community for accessible analytics education.
The agency's philosophy on AI verbatim: "AI helps us work smarter and more efficiently. We've built processes for prompting to handle the repetitive stuff faster so we can spend more time on the parts of marketing that really need our deep thought, creativity, and strategic experience. We view AI as a valuable tool, not a replacement."
Where will I work?
Kick Point is headquartered in Edmonton, Alberta, Canada with the team working remotely from anywhere in Canada. The verbatim footer captures both the schedule and the geographic flexibility: "Our work lives happen online Monday–Thursday, but for offline/outdoors time you'll find us in Edmonton, AB and other cool spots across Canada (both in terms of vibes and temperature)."
What is the Kick Point team like?
The full 11-person team is named on the about page with pronouns:
- Dana DiTomaso (she/her) — Principal & Founder
- Jen Salamandick (she/her) — Partner & Advisor
- Laura Salter (she/her) — Managing Director (joined 2019, brought structured project management)
- Elizabeth Linder (she/her) — Director of SEO
- Brittany Zerr — Director of Paid Search & Social
- Emma Butler (she/her) — Design Director
- Renee Au (they/them) — Senior Developer
- Sammy Cisek (she/her) — Senior PPC Strategist
- Amy McIlwaine (she/her) — Digital Strategist
- Kyra Piper (she/her) — Digital Strategist
- Jaime Rowe (she/her) — Digital Marketing Analyst
- Sarah Gardener (she/her) — Graphic Designer
Verbatim from the team-building story: "Two of our longest-tenured employees started here as interns and are now directors. Not because we mapped out their career paths for them, but because they had the space, time, and support to grow into roles that matched their strengths and ambitions. We chose to invest in people, support them, and create the kind of workplace we all actually want to work in."
Employee testimonial from Elizabeth Linder (SEO Director) verbatim: "I really appreciate the flexibility my job offers, especially when dealing with my migraines. The support I receive here is amazing. I never feel like I'm on my own, and it's okay for me not to know everything."
Work-Life Balance
Verbatim from the agency's own about-page footer: "Our work lives happen online Monday–Thursday". This is Kick Point's permanent 4-day, 32-hour week. The work-life philosophy is articulated verbatim: "We love working hard to help our clients do better. At the same time, we believe in healthy, sustainable work. We love what we do, but we also love our lives, families, and time away from screens. Living full lives outside of work makes us sharper and more connected, and it helps our team show up as a stronger, more thoughtful marketing partner for you."
Perks and Benefits
- Work remotely from anywhere in Canada (Monday–Thursday schedule), with a hybrid option for Edmonton-based team members.
- Flexible hours — supported especially for chronic health conditions (per Elizabeth Linder's migraine testimonial).
- 15 days vacation (three weeks) plus paid Canadian holidays and additional time off for major Canadian holidays.
- Land acknowledgement of Treaty 6 territory in the agency's footer.
- Direct application through the contact form on kickpoint.ca.