About HeyTony
What is HeyTony?
HeyTony is a digital marketing agency based in Hamilton, Ontario, specialising in search engine optimisation, paid advertising (Google, Facebook, Instagram, TikTok), website conversion optimisation, and web design. The agency's positioning is holistic: as the founder puts it, "all of your marketing should be working together to produce higher conversion rates, increased sales, and lower cost per action."
The agency was founded by Matt Diamante and operates a four-stage delivery process: Audit & Research, Strategy & Roadmap, Delivery & Implementation, and Analyze & Iterate. Beyond agency work, HeyTony also runs an in-house tooling line — Page Audit, Content Analyzer, Watchdog, and HeyKeywords — and sells access to an SEO community called HeyTony Insiders where Matt and other vetted experts host live calls. Matt himself is a published SEO author (#1 Amazon SEO book), has over 15 years of experience, and reports having taught 30,000+ students and built a 700,000+ follower audience across his content channels.
Where will I work?
HeyTony is fully remote across Canada. Per the agency's job ads: "This is a fully remote position, but you must reside in Canada." The registered location is 1/2-185 Emerald St. North, Hamilton, Ontario L8L5K9, and HeyTony Inc. is a member of the Hamilton Chamber of Commerce. The team has named clients across local and national tiers, from independent businesses (Sarah's Flowers, Mike's Tourism, Al's Bin Rentals) to larger corporate accounts.
What is the HeyTony team like?
HeyTony is a boutique team operating remotely across Canada. Reported case-study outcomes give a sense of the work: tripling a florist's business, driving 15,000+ monthly visitors for a tourism client, and ranking a bin-rental business #1 for 150+ keywords. The agency's ethos is hands-on rather than process-heavy — the team is small enough that the founder personally hosts community calls, and applications go directly to Matt's inbox. The "We liberate our clients to dream big with their brand" tagline captures the founder-led, content-marketing-flavoured culture.
Work-Life Balance
HeyTony operates a four-day work week. Per the agency's published careers page: "We only work 4 days per week.. and not 10 hour days. Regular 8 hour work days. We do not work on Wednesdays." That works out to a 32-hour standard week paid as full-time. Wednesdays are the off day — a mid-week break rather than the more common Friday — and the team isn't expected to make hours up by compressing them into longer days.
Perks and Benefits
The core benefit is the four-day week with mid-week Wednesdays off and standard 8-hour days. Alongside it: fully remote work across Canada (no commute, no office requirement), 2 weeks paid time off on top of the weekly day off, and the founder-direct application path — your work goes directly to Matt and the small team rather than getting filtered through layered hiring. New hires get exposure to a wide service mix (SEO, multiple paid-ads platforms, web design, content) and the agency's in-house tool stack, which is a useful breadth-builder for early-career marketers and writers.