JOB ACTIVITIES:
• Contribute to brand plan development as a core member of the franchise team
• Design and execute marketing campaigns in collaboration with internal and external stakeholders
• Identify business opportunity and address customer needs together with the business promotion team
KEY ACCOUNTABILITIES:
- Manage and execute marketing activities
• Identify opportunities and potential platforms for HCP engagement
• Lead project design with clear definition of project objective, deliverable, approach, budget, timeline, etc.
• Set up collaboration with external stakeholders, complete contracting and internal application process, and manage project execution and ensure high quality of work
• Develop contingency plans necessary to meet changes in the environment
- Coordinate cross functional stakeholder engagement at central and regional levels
• Coordinate the collaborative stakeholder engagement with clear plan, roles of each functions, and progress tracking
• Communicate with global brand team and seek necessary support
• Lead marketing campaign rollout with regional VIE, HA, marketing, MSL teams
- Build unbranded and branded assets
• Create marketing assets for external engagement and internal training
• Leverage global assets where applicable and make necessary adaptation to meet local needs
- Synthesize learnings dynamically and develop successful cases into applicable solutions at scale.
• Closely follow market dynamics and customer feedbacks
• Identify outstanding examples and organize sharing to foster best practice exchange
• Develop solution at scale for the broader team and upgrade marketing assets/activities
STAKEHOLDERS:
• R&D, Medical, Regulatory Affairs, Public Affairs, Market Access, Market research, Finance, Global teams, External KOLs
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
• Bachelor degree and above, majored in marketing, medical, pharmaceutical and biology related areas. MBA is preferred
Experience & capabilities:
• Minimum 5 years of pharmaceutical industry marketing experience, new product launch experience preferred
• Strong project management capabilities
• Transversal leadership
• Excellent interpersonal communication skills
• Fluent in both English and Mandarin
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!