The Social Media Strategist is responsible for collaboratively crafting, executing and managing enterprise social media strategies and content for flagship social channels. They will work with team members within the digital strategy team, to ensure social media content is created in alignment with established strategies and goals. They collaborate on the development and maintenance of a channel-specific content calendar and assist in the creation of content, the sourcing of user generated content, publishing and reporting. The Strategist manages social listening reports, identifying trends and patterns to encourage greater engagement across channels. They also lead analytics reporting efforts, analyzing overall organic and campaign efforts and translate quantitative, anecdotal and qualitative data into recommendations and insights. The Strategist uses their advanced knowledge of social media strategy to advance marketing and organizational goals, drive community growth and encourage greater engagement and reach across all platforms. Is a key partner to communicators across schools, colleges and units, sharing their expertise, best practice and strategic guidance as needed. Responsible for writing and optimizing content for platforms. They are a creative, strategic thinker who is highly organized.