Mandatory Requirements: This position is based in Montreal to support the local team. Bilingualism (French and English) is non-negotiable in order to serve our clients and collaborate with the internal team.
Note: We are currently posting this position at both the Team Lead and Director levels. This is a single opening within the team, and the final level will be adjusted based on the experience and profile of the selected candidate.
Mandatory Requirements: This role is based in Montreal to support our local team. Full bilingualism (English & French) is non-negotiable to support our client roster and internal team.
Note: We are currently posting this position at both the Team Lead and Director levels. Please note that this is a single opening within the team, and the final level will be determined based on the selected candidate's experience and profile.
Life at Bloom
Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being and work-life balance are at the heart of our priorities.
For 19 years, we have been proud to be recognized as one of the best employers in Canada. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews take place by video conference. Some positions may require in-person meetings.
Role Overview
Are you ready to take full responsibility for an SEO team and play a key role in its growth? We are looking for a bilingual (FR/EN) leader who can lead, motivate and grow a team while supporting the business strategy and operational excellence at Bloom.
As SEO Team Lead, you will be the cornerstone of the SEO practice and team:
- People & Talent: Responsible for the development, performance and well-being of your team.
- Growth & Sales: Key partner in pre-sales efforts and client account development.
- Operational Excellence: Guarantor of the "quality signature" and rigour of SEO deliverables.
This is an ideal opportunity for a professional with strong SEO expertise and recognized leadership qualities, who wants to actively contribute to the growth of a passionate team and the evolution of our practices.
The Ideal Candidate
You are a bilingual SEO leader, both strategic and people-oriented, with solid agency experience. Passionate about growing talent and results, you excel at team management, capacity planning and delivering high-quality SEO/GEO projects.
Comfortable with both technical and business challenges, you know how to translate complex business objectives into high-performing SEO strategies, while creating a collaborative, caring and performance-driven environment. Curious, rigorous and motivated by innovation (generative AI, automation, EEAT), you are ready to take the lead of a team and make the SEO practice shine.
Key Responsibilities
- Leadership & Team Management
- Day-to-day supervision: Ensure the management, motivation, coaching and performance monitoring of the SEO team.
- Talent development: Conduct 1:1 meetings, share constructive feedback and build tailored career development plans.
- Capacity management (Resourcing): Plan workloads, track hours utilization and allocate resources according to strategic priorities.
- Recruitment & Onboarding: Lead hiring, welcoming and training processes for new team members.
- Team culture: Animate the department's life and establish a climate based on collaboration, kindness and the pursuit of excellence.
- Internal synergy: Work hand in hand with the technical practice lead to ensure a high level of skill within the team.
- Client Strategy & Operational Excellence
- Quality guarantor: Ensure the strategic, methodological and operational validation of the delivery of SEO roadmaps, audits, recommendations and reports.
- Strategic consulting: Translate clients' business objectives into concrete SEO/GEO strategies and act as a strategic advisor to key accounts (C-level, marketing directors, e-commerce).
- Innovation & modern practices: Integrate new methods in content, internal linking, AI, EEAT and optimization for conversational search engines.
- Sales Collaboration & Growth
- Pre-sales support: Work closely with the sales team during acquisition opportunities (pitches, preliminary audits, strategic proposals).
- Estimates & offers: Prepare work estimates, write the SEO section of proposals and actively participate in client presentations.
- Account development: Identify upsell and cross-sell expansion opportunities within the existing client portfolio and track the SEO practice pipeline.
- Continuous Optimization & Product Roadmap
- Offer evolution: Co-build the SEO product roadmap (tools, processes, automation, AI integration).
- Continuous improvement: Propose and implement methodological adjustments to optimize team efficiency and raise quality standards.
- Industry watch: Maintain constant monitoring of algorithm updates and emerging market trends.
Required Knowledge and Skills
Experience & Qualifications
- 5+ years of experience in SEO / Organic Search, including 2+ years in team management, ideally within a digital agency.
- Hands-on experience in sales support, pitch preparation or pre-sales (a major asset).
- Perfect bilingualism (French and English), spoken and written, to interact with our bilingual clientele and multi-site teams.
Technical Expertise & Tools
- 360° SEO mastery: Strong skills in technical SEO, on-page optimization, content strategies, linking/netlinking and integration of AI / GEO issues.
- Analysis & crawl tools: Proficiency in Screaming Frog, Ahrefs, Semrush, Google Search Console, Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- CMS platforms: Good knowledge of SEO specifics on WordPress, Shopify and Magento.
- Writing & presentation skills: Proficiency with presentation tools (Google Suite / PowerPoint) to simplify technical concepts.
Certifications (Assets)
- Google Analytics Certification (GA4)
- HubSpot Certification
Interpersonal Skills & Leadership
- Recognized human leadership: Demonstrated qualities in coaching, active listening, feedback and team facilitation.
- Communication & influence: Comfort presenting to decision-makers and captivating an audience.
- Priority management: Ability to navigate with agility in a dynamic, multi-project and fast-paced environment.
At Bloom, We Offer
Benefits
- A 4.5-day work week;
- Hybrid work model, including the flexibility to work from home, offering a perfect balance between work and personal life while promoting productivity;
- 3 weeks of vacation and 5 flexible days;
- Agency closed between Christmas and New Year's;
- Health and dental insurance;
- Access to telemedicine;
- (EAP) Employee Assistance Program;
- Deferred profit-sharing plan and retirement savings plan;
- Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office; this benefit is offered to full-time permanent Bloomers who meet the minimum requirements);
- Flexible work schedule;
- Virtual and in-person team-building activities;
- Training and certifications;
- Recognition program: we give and receive points through our peer recognition platform, where you accumulate points for the reward or gift card of your choice;
- Corporate discounts on glasses, sunglasses, lenses and more.
Office Perks
- Offices in Montreal and Toronto, easily accessible by public transit;
- Public transit discounts with Opus & Cie;
- Free healthy snacks, coffee and tea;
- Collaborative workspace;
- Bike parking at the office.
Thank You For Your Interest
We sincerely thank all candidates who apply, but we will only contact those selected for an interview.
Bloom is an equal opportunity employer and is committed to making all necessary accommodations, upon request, throughout the recruitment and selection process.
Life at Bloom
Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.
For 19 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings
Role Overview
Are you ready to take full ownership of an SEO team and play a key role in its growth? We are looking for a bilingual (FR/EN) leader who can direct, motivate, and grow a team while supporting business strategy and operational excellence at Bloom.
As SEO Team Lead, you will be the pillar of the SEO practice and team:
- People & Talent: Responsible for the development, performance, and well-being of your team.
- Growth & Sales: Key partner in pre-sales efforts and client account development.
- Operational Excellence: Guarantor of quality standards and rigor in SEO deliverables.
This is an ideal opportunity for a professional with strong SEO expertise and proven leadership qualities, looking to actively contribute to the growth of a passionate team and the evolution of our practices.
The Ideal Candidate
You are a bilingual SEO leader, both strategic and people-oriented, with solid agency experience. Passionate about growing talent and delivering results, you excel in team management, capacity planning, and delivering high-quality SEO/GEO projects.
At ease with both technical and business challenges, you know how to translate complex business objectives into high-performing SEO strategies, all while creating a collaborative, supportive, and performance-oriented environment. Curious, rigorous, and driven by innovation (generative AI, automation, EEAT), you are ready to take the reins of a team and elevate the SEO practice.
Key Responsibilities
- Leadership & Team Management (People First)
- Daily Oversight: Ensure management, motivation, coaching, and performance tracking of the SEO team.
- Talent Development: Conduct 1:1 meetings, share constructive feedback, and build tailored career development plans.
- Capacity Management (Resourcing): Plan workload, monitor hour utilization, and allocate resources based on strategic priorities.
- Recruitment & Onboarding: Lead hiring, onboarding, and training processes for new team members.
- Team Culture: Foster team life and establish a culture built on collaboration, empathy, and a drive for excellence.
- Internal Synergy: Work hand-in-hand with the technical practice lead to ensure a high level of skill across the team.
- Client Strategy & Operational Excellence (Quality Assurance)
- Quality Guarantor: Ensure strategic, methodological, and operational validation of SEO roadmaps, audits, recommendations, and reports.
- Strategic Consulting: Translate client business objectives into concrete SEO/GEO strategies and act as a strategic advisor for key accounts (C-level, marketing directors, e-commerce managers).
- Innovation & Modern Practices: Integrate new methodologies in content, internal linking, AI, EEAT, and optimization for conversational search engines.
- Sales Support & Growth (Business Support)
- Pre-sales Support: Work closely with the sales team during acquisition opportunities (pitches, preliminary audits, strategic proposals).
- Estimates & Proposals: Prepare work estimates, draft the SEO section of proposals, and actively participate in client presentations.
- Account Development: Identify expansion opportunities (upsell / cross-sell) within the existing client portfolio and track the SEO practice pipeline.
- Continuous Optimization & Product Roadmap
- Service Evolution: Co-build the SEO product roadmap (tools, processes, automation, AI integration).
- Continuous Improvement: Propose and deploy methodological adjustments to optimize team efficiency and elevate quality standards.
- Industry Monitoring: Maintain constant oversight on algorithm updates and emerging market trends.
Required Knowledge and Skills
Experience & Qualifications
- 5+ years of experience in SEO / Organic Search, including 2+ years in team management, ideally within a digital agency.
- Hands-on experience in sales support, pitch preparation, or pre-sales (a major asset).
- Full bilingualism (French and English), spoken and written, to interact with our bilingual clientele and multi-site teams.
Technical Expertise & Tools
- 360° SEO Mastery: Solid skills in technical SEO, on-page optimization, content strategies, internal/external linking, and AI / GEO integration.
- Analytics & Crawl Tools: Proficiency in Screaming Frog, Ahrefs, Semrush, Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- CMS Platforms: Good understanding of SEO specifics on WordPress, Shopify, and Magento.
- Writing & Presentation Skills: Proficiency in presentation tools (Google Suite / PowerPoint) to simplify technical concepts.
Certifications (Assets)
- Google Analytics Certification (GA4)
- HubSpot Certification
Soft Skills & Leadership
- Recognized Human Leadership: Demonstrated skills in coaching, active listening, feedback, and team building.
- Communication & Influence: Ability to present confidently to decision-makers and engage an audience.
- Priority Management: Ability to navigate with agility in a dynamic, multi-project, and fast-paced environment.
At Bloom, We Offer
Benefits
- 4.5 days work week;
- Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
- 3 weeks of vacation and 5 flex days;
- Agency closed between Christmas and New Years;
- Health and Dental Insurance;
- Access to telemedicine;
- (EAP) Employee Assistance Program;
- Deferred Profit Sharing Plan and Retirement Savings Plan;
- Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
- Flexible work schedule;
- Virtual and in person team-building activities;
- Training and certifications;
- Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
- Corporate discounts on glasses, sunglasses, contacts and others.
Office Perks
- Offices in Montreal and Toronto, easily accessible by public transportation;
- Discounts of public transit with Opus & Cie;
- Free healthy snacks, coffee & tea;
- Collaborative workspace;
- In-office bike parking.
Thank You For Your Interest
We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.
Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.
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