Company description
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by several awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer. If you have a disability or need that requires accommodation, please let us know as soon as possible.
Job description
This is a position focused on marketing measurement and performance, aimed at an analytical profile that combines strategic vision with technical mastery of data. The person will be responsible for structuring and evolving how the company measures campaign results, defining ROI methodologies, attribution models, and incrementality, as well as integrating multichannel data and transforming analyses into scalable products. The role requires strong interaction with data teams, mastery of media metrics, and the ability to build benchmarks and insights that directly impact the business, contributing to increased efficiency, customer retention, and revenue growth.
Qualifications
What we are looking for in you:
- Experience in AdTech, Marketing Analytics, and/or Performance Marketing;
- Knowledge of attribution models and incrementality testing;
- Marketing Mix Modeling;
- Media metrics (CTR, CPA, CPM, ROAS..);
- Ability to communicate with teams of data scientists and analysts;
- Experience with dashboards and analytical tools.
What your main responsibilities will be:
In your day-to-day you will:
- Define standard methodology for calculating ROI of studies and campaigns;
- Define the vision for the measurement stack (attribution, lift, incrementality);
- Evolve manual reports into recurring measurement products;
- Integrate multichannel data;
- Structure benchmarks by segment/industry;
- Work with signals and models for performance feedback;
- Ensure methodological consistency for the sales team and active client portfolio.
Success metrics you will track:
- Time to generate post-campaign reports;
- Customer satisfaction;
- Contract renewal rate;
- Ticket increase post-measurement.
Additional information
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by several awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here