Company Description
Experian is a global data and technology company that creates opportunities for people and businesses around the world. We operate across diverse markets, including financial services, healthcare, automotive, agribusiness, insurance, and more. Experian invests in people and cutting-edge technologies to unlock the power of data. We have an incredible team of 25,200 employees across 32 countries.
Our uniqueness is valuing yours. Experian's people-centered, inclusive, and purpose-driven culture is recognized by numerous awards — including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to learn why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action. If you have a disability or need any accommodation, please let us know as soon as possible.
Job Description
This is a role focused on marketing measurement and performance, tailored for an analytical profile that combines strategic vision with technical data expertise. You will be responsible for structuring and evolving how the company measures campaign results, defining ROI methodologies, attribution models and incrementality, as well as integrating multi-channel data and transforming analyses into scalable products. The role requires strong interaction with data teams, mastery of media metrics, and the ability to build benchmarks and insights that directly impact the business, contributing to increased efficiency, customer retention, and revenue growth.
Qualifications
What we're looking for in you:
- Experience in AdTech, Marketing Analytics, and/or Performance Marketing;
- Knowledge of attribution models and incrementality testing;
- Marketing Mix Modeling;
- Media metrics (CTR, CPA, CPM, ROAS...);
- Ability to collaborate with data scientists and data analysts;
- Experience with dashboards and analytical tools.
Your main responsibilities will be:
In your day-to-day, you will:
- Define standard methodology for calculating ROI of studies and campaigns;
- Define the vision for the measurement stack (attribution, lift, incrementality);
- Evolve manual reports into recurring measurement products;
- Integrate multi-channel data;
- Structure benchmarks by segment/industry;
- Work with signals and models for performance feedback;
- Ensure methodological consistency for the sales team and active client portfolio.
Success metrics you will track:
- Time to generate post-campaign reports;
- Customer satisfaction;
- Contract renewal rate;
- Increase in ticket value post-measurement.
Additional Information
Experian is a global data and technology company that creates opportunities for people and businesses around the world. We operate across diverse markets, including financial services, healthcare, automotive, agribusiness, insurance, and more. Experian invests in people and cutting-edge technologies to unlock the power of data. We have an incredible team of 25,200 employees across 32 countries.
Our uniqueness is valuing yours. Experian's people-centered, inclusive, and purpose-driven culture is recognized by numerous awards — including World's Best Workplaces™ 2025 (Top 25 global by Fortune) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers website to learn why. Experian is also proud to be an employer that promotes equal opportunity and affirmative action.
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