Senior Social Media Manager and Content Creator
Work arrangement: 100% remote
Commitment: Part-time, freelance
Duration: Long-term collaboration
About the project
A dermocosmetics and professional aesthetics brand with a presence in Switzerland is looking for a Senior Social Media Manager to take on the full management of its social media channels.
We are looking for a person with strategic and creative judgment, capable of building an elegant and premium digital presence, developing quality content and turning the brand's visibility into business opportunities.
The scope includes 15 to 20 Instagram posts per month, in addition to planning, editing, publishing and analysing the content. The internal team will carry out the recordings following the professional's guidelines.
Responsibilities
- Design and execute a social media strategy aligned with the brand's objectives and the Swiss market.
- Manage Instagram and propose other relevant channels to connect with the target audience.
- Create and maintain a coherent, modern and premium visual identity.
- Plan the monthly editorial calendar and develop posts, carousels, Reels and stories.
- Edit videos and design graphic pieces with a professional finish.
- Write and adapt texts in French, German and Italian, ensuring accuracy, tone and the cultural particularities of each audience.
- Guide the internal team on what to record, how to do it and which messages to communicate, through scripts and clear instructions.
- Use artificial intelligence tools to support the creation, editing and adaptation of content, ensuring professional review before publication.
- Analyse trends, competitors and opportunities within the aesthetics and dermocosmetics industry.
- Propose actions to increase visibility, attract relevant followers and generate qualified leads.
- Prepare monthly reports with results, learnings and improvement recommendations.
Essential requirements
- Proven experience in full social media management.
- Professional proficiency in French, German and Italian, with the ability to write and review content in all three languages. Automatic translations without professional review will not be accepted.
- Experience in video editing, Reels and social media content design.
- Proficiency with artificial intelligence tools applied to marketing and content creation.
- Ability to take ownership of the project, organise work and propose improvements autonomously.
- Results orientation and experience in metrics analysis.
Nice to have
- Experience with brands in aesthetics, cosmetics, dermocosmetics or premium products.
- Knowledge of the Swiss market.
- Experience managing Meta Ads.
What we offer
A stable long-term collaboration, with creative autonomy and direct contact with the brand's team. We prioritise quality of work, initiative and demonstrable results.
To apply
Include in your application:
- Links to at least three real Instagram accounts you have managed, indicating your responsibility for each.
- A portfolio with examples of Reels, videos and graphic designs.
- Success cases with verifiable results.
- Your level of French, German and Italian and how you guarantee content quality in each language.
- Your availability to start.
- A brief proposal with the improvements you would implement on the brand's networks and the actions you would prioritise during the first 30 days.
We are looking for personalised applications that demonstrate an understanding of the project.