Job Title: RSV Brand Lead
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Location: Mexico City
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Work model: hybrid
About the Job
As an RSV Brand Lead, you hold a fundamental position in orchestrating a dynamic and cohesive brand strategy across one or multiple countries within the assigned geography to establish a strong market presence and drive growth. This role demands a broad perspective, a deep understanding of diverse healthcare systems, and the agility to adapt strategies to fit diverse market needs and regulatory conditions. Ready to get started?
Join the team that protects half a billion lives every year with next-generation science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you will help drive prevention on a global scale and shape the future of immunization.
About Sanofi:
We are an R&D-driven and AI-powered biopharmaceutical company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline allows us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we pursue the miracles of science to improve people's lives.
Key Responsibilities:
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Develop compelling brand messages and identify key levers to influence target audiences, ensuring alignment with overall brand objectives and market opportunities.
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Lead the process with a glocal and cross-functional approach, focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand's value proposition is clearly communicated and understood.
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Continuously monitor the healthcare environment and competitive landscape in different markets, adapting strategies to maintain a competitive advantage and compliance with local regulations.
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Lead market segmentation and identification of key targets, deploying personalized strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.
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Proactively identify and activate synergy opportunities in Latam markets connected to events, content, best practice sharing, etc.; OpEx orchestration.
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Develop and execute a detailed action plan that aligns with brand objectives and key focus areas, ensuring resources are allocated effectively and deadlines are met to achieve strategic goals, working closely with local teams to seek agility and excellence in plan execution.
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Lead and ensure comprehensive launch readiness by aligning cross-functional teams to deliver a smooth and impactful market entry. Drive strategic planning, market readiness, and operational execution to maximize commercial results and market success.
About You
Experience:
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Brand management in the pharmaceutical/healthcare sector with multi-country and launch preparation experience.
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Deep knowledge of the pharmaceutical regulatory environment and market dynamics.
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Experience in developing and implementing omnichannel strategies with a digital and go-to-market focus.
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Deployment of global content optimized for channels in Latam.
Soft and Technical Skills:
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Strategic planning and complex market data analysis.
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Data-driven decision-making and customer segmentation.
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Creative and innovative thinking to drive brand growth.
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Exceptional leadership and effective communication with cross-functional teams and diverse stakeholders.
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Adaptability to market changes and creative problem-solving.
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Experience with Agile methodologies.
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Knowledge of AI applications in marketing (segmentation, personalization, automation).
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Languages: Fluency in Spanish and English (mandatory).
Why Choose Us
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Bring the miracles of science to life alongside a supportive, future-focused team.
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Discover endless opportunities to develop your talent and advance your career, whether through a promotion or a lateral move, locally or internationally.
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Enjoy a well-designed and thoughtful benefits package that recognizes your contribution and boosts your impact.
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Help protect more than five hundred million people each year, contributing to one of the largest global vaccination efforts in the healthcare sector.
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Develop your career with access to mentorship, international mobility programs, and growth opportunities on four continents.
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Make the impossible possible for millions of people by contributing to revolutionary breakthroughs like the world's first RSV vaccine for young children.
Pursue Progress. Discover the Extraordinary.
Join Sanofi and enter a new era of science - where your growth can be as transformative as the work we do. We invest in you to go further, think faster, and do what has never been done before.
Help push boundaries, challenge conventions, and build smarter solutions that reach the communities we serve. Ready to pursue the miracles of science and improve people's lives? Let's Pursue Progress and Discover the Extraordinary – together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity, Equity, and Inclusion actions at sanofi.com!
#LI-LAT #LI-Hybrid
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!