Product Marketer (Content)

If you love turning complex product architectures, workflows, and engineering decisions into content that is clear, useful, and genuinely helpful to users – this role is for you.

rtCamp is expanding its product ecosystem with tools like GoDAM, WebAuditor, EasyEngine, and more. We’re looking for a content marketer for our products who understands how products are built, and how users perceive it for successful adoption.

Your job: Own the content layer of product development – documentation, guides, in-app help, product copy, release notes, and product marketing – all crafted with clarity, accuracy, and developer empathy.

This includes long-form technical documentation, API references, setup guides, troubleshooting flows, changelogs, release notes, product pages, product blogs, case studies, and more.

Key Responsibilities

1. Technical Documentation & Product Enablement

   • Create and maintain developer-facing docs: installation, setup, configuration, APIs, CLI commands, integrations, and architectural overviews.

   • Write troubleshooting guides, FAQs, limitations, debugging instructions, and release-note updates.

   • Convert raw specs, GitHub issues, engineering notes, and QA feedback into clear, structured documentation.

   • Build onboarding content like getting-started guides, quick-starts, and walkthroughs.

   • Develop competitive battle cards and internal product sheets to support sales and GTM teams.

2. Product Storytelling & Feature Communication

   • Explain product philosophy, roadmap decisions, and feature rationale in accessible language.

   • Write feature explainers, deep dives, and product narratives for both technical and non-technical audiences.

   • Support product launches with announcements, changelogs, in-app copy, and value-driven messaging.

3. Use Cases, Case Studies & Industry Content

   • Document real-world customer scenarios and develop case studies that highlight measurable product impact.

   • Build industry-specific use cases for GoDAM, WebAuditor, EasyEngine, and upcoming products.

4. Growth & SEO Content

   • Create comparison articles, evaluation guides, tutorials, benchmarks, and integration content to drive product adoption.

   • Craft social content and thought-leadership pieces for technical, marketing, and product audiences.

   • Use analytics, user feedback, and product usage insights to refine and improve all content.

5. Collaboration, Research & Product Understanding

   • Work closely with engineering, QA, PMs, and design to deeply understand features.

   • Test features hands-on to ensure accuracy and true user empathy.

   • Stay updated on competitive products, industry trends, and emerging technologies across WordPress, DAM, auditing, and DevOps ecosystems.

Must Haves

Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.

1. 3+ years of experience writing for SaaS, developer tools, open-source products, or technical platforms.
2. Strong portfolio showing technical documentation, product content, and developer-friendly writing.
3. Ability to convert engineering depth into clear, user-friendly content.
4. Experience working with GitHub, markdown, versioning, or documentation platforms.
5. Excellent command of English and ability to simplify complexity with accuracy.
6. Familiarity with SEO, product-led content strategy, and technical research.

Good to Have

1. Exposure to competitor analysis, product marketing, or sales enablement content.
2. Experience contributing to open-source documentation or community projects.
3. Personal writing presence (blog, Substack, GitHub contributions, LinkedIn articles).
4. Understanding of CMS, ERPs, DAM, CDPs, and other enterprise-grade platforms.