Marketing Manager
Do you want to change the world?
At Cabify we believe that a new form of urban mobility is possible. An ecosystem that allows fewer private cars on the streets, more sustainable vehicles and more efficient routes.
Cities where their streets are designed by and for people, not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social and environmental value.
And it's not just that we believe in it, but we work the magic to make it possible. If you share the same purpose with us, keep reading because… This is your place!
About the position:
Lead the execution of local marketing initiatives, ensuring brand consistency and maximizing their impact on business results.
How will you help us fulfill our mission?
- Define and lead the comprehensive brand strategy, ensuring consistency across all touchpoints (online and offline) and alignment with business objectives.
- Develop and implement 360° campaigns, maximizing impact on awareness, consideration and conversion.
- Manage media strategy (paid, owned & earned), optimizing investment and channel mix to ensure efficiency and ROI.
- Lead creative development, ensuring that concepts, messages and pieces reflect brand positioning and generate market differentiation.
- Oversee and coordinate with creative agencies, media agencies and external partners, guaranteeing quality, timelines and KPI compliance.
- Translate consumer insights, data and market trends into actionable strategies that strengthen the brand's value proposition.
- Monitor and analyze campaign and brand action performance, generating continuous learning and data-driven optimization.
- Ensure proper implementation of the brand book and visual guidelines, maintaining consistency across all materials and channels.
- Collaborate closely with cross-functional teams (Product, Growth, B2B, Operations, PR) to ensure integrated and aligned execution.
- Manage marketing and media budget, prioritizing high-impact and efficient investments.
- Identify opportunities for creative innovation and new formats, driving differentiated initiatives that strengthen brand positioning.
- Lead and develop the marketing/creative team, promoting a culture of high performance, collaboration and continuous improvement.
What we are looking for:
- Professional in Administration, Marketing, Advertising, Communication or related fields.
- +5 years of experience in marketing, leading comprehensive brand, media and campaign strategies in dynamic environments, with a focus on impact and business results.
- Previous experience leading teams or projects, with the ability to organize, prioritize and mobilize others toward results.
- Mastery of digital channels and media ecosystem: social networks, Google (Search, Display, YouTube), among others, with understanding of customer journey and objectives by channel.
- Strong communication skills, storytelling and creative thinking, with the ability to transform insights into high-impact proposals.
- High capacity for organization, planning and management of multiple projects simultaneously, maintaining focus on quality and timelines.
- Data-driven approach, with the ability to analyze metrics, interpret results and make decisions based on performance.
- Proactive, solution-oriented profile focused on results, with a continuous improvement mindset.
What do we offer?
We are a team full of happy and motivated people. Flexibility, good environment, growth and impact guaranteed! Cabify comes loaded with benefits for you to enjoy on your journey with us:
🏥 Private health and oncology insurance covered 100%
💸 Monthly credit to test our Cabify App
🤸 Flexible schedule and work arrangements!
🔋 Recharge Day: 3rd Friday of the month off to recharge
🎉 Fun events to enjoy with your team
👩🏽🎓 Personal and professional development programs
Join us!