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Posted 9 days ago
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Auror

Marketing Manager

Half day fridays$100k - $125kOnsite · Denver, USA

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good.

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As our Marketing Manager you'll be Auror's industry expert and go-to-market partner for one of our most mission-critical segments.

This role sits at the intersection of industry knowledge and go-to-market strategy. You'll develop a deep understanding of the law enforcement landscape, how agencies operate, what drives adoption, and where Auror fits into that world, and translate that knowledge into strategic programs that grow Auror's law enforcement network and deepen agency engagement.

You'll work closely with the Global Law Enforcement team, Demand Generation, and the Events team to shape go-to-market strategy and bring campaigns to market. Your value is the industry fluency, segment insight, and strategic direction that makes those programs relevant and effective.

Practically this will involve:

Industry expertise and market insight

  • Build a deep, nuanced understanding of the law enforcement landscape, including buyer dynamics, operational realities, funding cycles, and key influencers
  • Stay close to the field through direct engagement with customers, partners, and the Global Law Enforcement team
  • Serve as the internal voice of the law enforcement buyer, informing go-to-market decisions, campaign direction, and event strategy
  • Identify the highest-impact opportunities to grow Auror's network and strengthen its presence in the segment

Go-to-market strategy

  • Work with the law enforcement team to define target segments, messaging frameworks, and positioning for law enforcement audiences
  • Shape the go-to-market approach for segment initiatives, partnerships, and key moments in the calendar
  • Partner with Demand Generation and the Global Law Enforcement team to brief and launch campaigns, providing the segment context and strategic direction that makes programs land
  • Partner with Demand Generation to set clear goals for campaigns and stay accountable to pipeline and revenue outcomes
  • Work with the Events team to ensure Auror shows up effectively at law enforcement conferences, associations, and field moments

Partner and ecosystem alignment

  • Support joint go-to-market efforts with Axon and other partners, ensuring consistent positioning and strong enablement
  • Identify opportunities to deepen Auror's presence within partner-led motions and law enforcement associations
  • Represent Auror's brand and narrative accurately across partner channels

Content and thought leadership

  • Drive content strategy for the law enforcement segment, setting the brief on case studies, webinars, research, and field-facing materials
  • Bring industry insight and audience knowledge to shape what gets made and how it's positioned
  • Build Auror's credibility and authority in market through relevant, insight-driven storytelling

Lifecycle and adoption

  • Partner with Customer Success and the Global Law Enforcement team to identify adoption gaps and inform activation strategies
  • Contribute to enablement materials that help internal teams and customer champions drive agency engagement
  • Support programs that move agencies from onboarding to active, engaged participation in the Auror Network

You'll be reporting to Jessica Morrow , Director of Marketing North America

North America I’m a marketing leader passionate about building full-funnel programs that drive revenue and accelerate growth. With 10+ years of experience in tech startups and scale-ups, I set clear strategy and connect it to execution across demand generation, brand, and performance marketing—moving fast, measuring what matters, and celebrating wins along the way.

I’m building a collaborative, high-performing marketing team where curiosity, strong cross-functional partnerships, and smart experimentation drive results. If you’re energized by owning campaigns end-to-end and want to do meaningful work at a mission-driven company, you’ll thrive here.

Outside of work, I love being with my husband and two young boys, often exploring Colorado or traveling somewhere new.

About you

  • You have a strong understanding of, or genuine curiosity about, how law enforcement agencies operate, make decisions, and adopt technology
  • Experience working with or marketing to law enforcement, public sector, or regulated industries is a strong plus
  • You're close to go-to-market strategy and understand how to translate industry insight into positioning and programs that drive results
  • You're a strategic thinker who can identify the right opportunities, shape messaging direction, and influence how campaigns get built
  • You're a strong cross-functional partner who builds trust quickly with Sales, Customer Success, Demand Generation, Events, and global teams
  • You're comfortable shaping strategy and briefing execution rather than owning every tactic yourself
  • You're data-informed and curious; you pay attention to what's happening in market and use that to sharpen your thinking
  • We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page)

We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page).

Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.

  • Competitive salary range: Depending on level of experience, between $100,000 - $125,000 USD (IC3)
  • Annual bonus: Eligibility for a USD $3,000 bonus at the end of the financial year if we’ve hit our revenue goals together.
  • Employee share scheme: You’ll own part of a company making a real difference!
  • Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
  • Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
  • Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 USD for expert sessions every year.
  • Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife.
  • Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
  • Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
  • Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.

Next steps:

If you’re excited about our mission and you have the experience and a passion for this role, please hit “Apply”.

If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you.

You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there.