Career Category
Marketing
Job Description
Responsible for the formulation and execution of brand strategy and marketing plans. Through market analysis, customer insights, and cross-functional collaboration, you will drive brand development, enhance customer value, and achieve business objectives.
Key Responsibilities
I. Market Analysis and Customer Insights
- Collect and analyze market environments, competitive dynamics, and relevant business information to support brand strategy formulation.
- Identify market opportunities, potential risks, and growth drivers, and develop business recommendations.
- Continuously track market trends and customer insights to support business decision-making and brand planning.
II. Brand Strategy and Planning
- Based on market insights, brand goals, and business needs, support the formulation of brand strategies and annual marketing plans.
- Participate in the development and optimization of brand strategy, customer strategy, and brand positioning.
- Support product lifecycle management and drive continuous improvement in brand value.
III. Marketing Activities and Project Management
- Execute marketing activities and key projects according to market strategies and annual plans.
- Support the planning and execution of brand-level marketing activities and track their effectiveness.
- Develop and optimize marketing content, customer engagement plans, and communication materials.
- Track project performance indicators and activity results, and continuously optimize execution plans.
IV. Stakeholder Management and Cross-functional Collaboration
- Establish and maintain relationships with key internal and external stakeholders.
- Maintain close cooperation with Medical, BU, Market Access, BAI, and other relevant teams to drive project implementation.
- Collect and integrate feedback from cross-functional teams to promote the effective execution of marketing strategies.
- Support the localization of global strategies and the sharing of best practices.
V. Financial Management
- Formulate budgets reasonably in accordance with company regulations and implement them as planned to ensure the rational and effective use of resources.
- Track marketing activity budgets and project investments to improve resource utilization efficiency.
VI. Self-Development and Compliance Management
- Comply with company policies and relevant laws and regulations.
- Continuously improve marketing professional capabilities, industry knowledge, and business skills.
- Proactively share experiences and best practices to promote team growth.
Qualifications
Education
- Bachelor's degree or above;
- Majors in Medicine, Pharmacy, Marketing, Business Administration, etc., are preferred.
Work Experience
- 5+ years of marketing or related work experience; or 2+ years of consulting experience combined with 3+ years of marketing or related work experience.
- Experience in the pharmaceutical industry is preferred;
- Experience in project management and cross-functional collaboration is preferred.
Competencies
- Market analysis and customer insight capabilities
- Brand planning and strategy execution capabilities
- Marketing activity and project management capabilities
- Stakeholder management capabilities
- Business acumen and business analysis capabilities
- Communication, collaboration, and influence
- Integrity and compliance awareness
- Written English communication skills; fluency in spoken English is preferred.