Artificial Intelligence Practice Lead
Why Join Bloom?
Bloom is a performance marketing agency with over 19 years of proven success helping clients grow profitably through data-driven digital marketing solutions. Today, we combine that long-standing expertise with AI-powered vision to generate even smarter, faster, and more sustainable results.
As an AI Practice Lead, you will:
- Shape the vision: Work directly with the executive team, the Director of Operations, and department heads, driving the roadmap that keeps Bloom at the forefront of applied AI.
- Make real and rapid impact: Our client portfolio includes e-commerce companies, SaaS platforms, and global brands. Your prototypes will quickly become concrete, revenue-generating solutions.
- Build alongside specialists: Collaborate with media strategists, developers, and creatives eager to experiment, iterate, and share knowledge.
- Develop your skills: Benefit from relevant training and certifications, as well as dedicated R&D time to deepen your technical expertise and strengthen your thought leadership.
- Embody our values: Transparency, accountability, respect, action, collaboration, and curiosity guide how we work, learn, and succeed together.
Your Mission
Collaborate with all teams to design, prioritize, and deploy AI initiatives that enrich our talent's capabilities, accelerate delivery, and elevate the quality of our work—all in a sustainable and strategic manner.
Key Responsibilities
- Define and update the AI roadmap with management, the operations team, and practice leaders, setting clear objectives for efficiency and execution timelines.
- Lead end-to-end execution of AI projects—from discovery and proof of concept (PoC) through deployment and continuous optimization.
- Design and maintain API-driven workflows connecting generative AI models (Gemini, ChatGPT, Claude, MidJourney, etc.) to our technology ecosystem (Zapier, ClickUp, Google Cloud Platform).
- Coach and upskill teams through workshops, documentation, and one-on-one sessions, ensuring safe and effective AI adoption in daily work.
- Establish governance frameworks for data privacy, copyright, bias mitigation, and model auditability; chair Bloom's AI Governance Council.
- Measure and report impact (time saved, quality improvements, and recommendations for next steps) to leadership and stakeholders.
- Act as an AI ambassador internally and externally, supporting client pitches and producing case studies that demonstrate our results.
- Stay on top of emerging AI trends and assess their relevance to Bloom's services.
Knowledge and Skills
- 5+ years of experience leading AI, machine learning, or marketing automation programs, with demonstrable efficiency gains.
- Hands-on expertise in Python, REST/GraphQL APIs, LangChain (or similar), vector databases, and cloud AI platforms such as Google Vertex AI or AWS Bedrock.
- Proficiency in Google BigQuery (advanced SQL, data modelling, performance optimization) and experience with marketing data pipeline tools such as Funnel (or similar).
- Proven experience with generative AI tools (Gemini, ChatGPT, Claude, MidJourney) and best practices in prompt engineering.
- Solid understanding of Agile/Scrum methodologies and project management tools (ClickUp, Jira, etc.).
- Working knowledge of paid media, SEO, creative production, analytics, email, and CRM workflows.
- Excellent communication skills—ability to bridge technical and non-technical audiences with clarity and enthusiasm.
- Portfolio or case studies demonstrating AI solutions that accelerated delivery and improved project quality.
Nice-to-Haves
- Experience building or contributing to an AI Center of Excellence within an agency or marketing environment.
- Familiarity with retrieval-augmented generation (RAG), model fine-tuning, or synthetic data creation.
- Fluency in English and French, both spoken and written, to communicate effectively with our bilingual clients and national and international team members.
At Bloom, We Offer
Benefits
- 4.5-day work week;
- Hybrid work model, including the flexibility to work from home, offering you the perfect balance between work and personal life while fostering productivity;
- 3 weeks of vacation and 5 flex days;
- Agency closed between Christmas and New Year's;
- Health and dental insurance;
- Access to telemedicine;
- (EAP) Employee Assistance Program;
- Deferred Profit Sharing Plan and Retirement Savings Plan;
- Flexibility to work from anywhere in the world for certain periods (some positions may require you to be present in the office; this benefit is available to full-time permanent Bloomers who meet minimum requirements);
- Flexible work schedule;
- Virtual and in-person team-building activities;
- Training and certifications;
- Recognition Program: we give and receive points through our peer recognition platform, where you accumulate points to obtain the reward or gift card of your choice;
- Corporate discounts on glasses, sunglasses, lenses, and more.
At Our Offices
- Offices in Montreal and Toronto, easily accessible by public transit;
- Discounts on public transit with Opus & Cie;
- Free healthy snacks, coffee, and tea;
- Collaborative workspace;
- Bike parking at the office.
Thank You for Your Interest
We sincerely thank all candidates who apply, but we will only contact those selected for an interview.
Bloom is an equal opportunity employer and is committed to taking all necessary accommodation measures, upon request, throughout the entire recruitment and selection process.
How to Apply
Submit your résumé and two brief AI case studies directly through our job posting by June 30, 2026. We review applications weekly and the process moves quickly.
Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position. / Veuillez noter que Bloom peut utiliser des technologies d'intelligence artificielle (IA) pour aider à la présélection et à la sélection des candidats pour ce poste.
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