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Bloom

SEO Specialist

Half day fridaysHybrid · Montreal, Canada

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, we place flexibility, employee well-being, and work-life balance at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of the best employers in Canada. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are conducted via videoconference. Some positions may require in-person meetings.

The ideal candidate

We are looking for a creative person who shares our passion for search engines and is able to deliver concrete results for their clients.

Do you know Google Analytics and Google Search Console like the back of your hand? Are Schema markup, Canonical, Hreflang, and Alt tags part of your daily language? Do you want to join a creative content marketing team? Are you a team player who actively collaborates with your colleagues? And on top of all that, are you able to wow the crowd with your stunning PowerPoint presentations?

If the answer is “yes”, we have something for you!

Role Overview

As an SEO Specialist, you will work on the development and implementation of 360 SEO strategies (technical, content, local, SXO, mobile, etc.) on institutional and e-commerce sites, as well as on large national and international accounts. Your team spirit and your desire to push the limits of SEO even further by collaborating with Bloom’s various departments will allow us to accomplish incredible projects.

This is a newly created position linked to the growth of our team.

Key Responsibilities

Technical

  • Perform technical audits, provide recommendations, and execute implementations;
  • Perform advanced website analysis: site speed, CDNs, cookies, site architecture, loading speed, accessibility, crawlability, etc.;
  • Implement technical SEO recommendations on the client's website;
  • Produce and interpret SEO performance reports using industry platforms and programs.

SEO Content

  • Create site-wide content strategies;
  • Implement optimized keyword research;
  • Implement content optimizations to increase SEO traffic and contribute to improving user engagement;
  • Create marketing strategies that support marketing initiatives;
  • Lead on-page optimization strategies.

Authority and Online Presence Management

  • Optimize local SEO platforms with Google and local management tools;
  • Perform website authority analysis and provide recommendations on increasing authority in the client's sector.

Client Responsibility

  • Manage a portfolio of SEO clients;
  • Develop and maintain client relationships;
  • Communicate regularly with clients and understand their business objectives;
  • Consult clients on effective performance solutions;
  • Build and deliver reports with advanced insights and recommendations.

Other responsibilities

  • Train junior members of the SEO team (a few hours per month);
  • Develop team knowledge as part of the internal training program;
  • Provide constructive ideas and suggestions on improving services;
  • Contribute to the development of new SEO services with the product manager.

Knowledge and skills

  • Over 3 years of experience in an SEO role;
  • Bachelor's degree in marketing, communications, or a relevant field;
  • Experience gained within a digital marketing agency;
  • Ability to perform detailed SEO audits to identify opportunities for improvement on websites;
  • Ability to analyze competitors' SEO strategies and derive insights to improve site performance;
  • Ability to manage multiple SEO projects simultaneously and meet strict deadlines;
  • Bilingual (French and English) both orally and in writing;
  • Comfortable speaking to present SEO deliverables directly to clients;
  • Ability to interpret data, establish clear reports, and make strategic decisions based on this data;
  • Skills in writing content optimized for search engines, identifying strategic keywords, and integrating on-page SEO practices;
  • Development of long-term content strategies to meet user needs and improve organic search rankings;
  • Mastery of advanced SEO tools – Advanced use of tools like SEMrush, Ahrefs, Moz, Screaming Frog, etc., for backlink, keyword, and website performance analysis.
  • Knowledge of HTML, CSS, JS;
  • Ability to develop custom SEO strategies;
  • High proficiency in the Google suite (Gmail, Google Docs, Google Sheets, etc.);
  • Advanced analytical skills using Google Console, Google Analytics, Google My Business;
  • Experience with WordPress, Shopify, and Magento;
  • Experience with tracking and Google Tag Manager;
  • Demonstrate measurable success through the achievement of client goals: Increased sales and profitability;
  • Demonstrate a structured and methodical work method, with the ability to handle client requests and prioritize tasks effectively;
  • Advanced Google Analytics certification.

At Bloom, we offer

Benefits

  • 4.5-day work week;
  • Hybrid work model, including the flexibility to work from home, thus offering you a perfect balance between professional and personal life, while promoting productivity;
  • 3 weeks of vacation and 5 flexible days;
  • Agency closed between Christmas and New Year's;
  • Health and dental insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred profit-sharing plan and retirement savings plan;
  • Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office; this benefit is offered to permanent full-time Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in-person team-building activities;
  • Training and certifications;
  • Recognition program: we give and receive points through our peer recognition platform, where you accumulate points to get the reward or gift card of your choice;
  • Corporate discounts on glasses, sunglasses, lenses, and others.

At our offices

  • Offices in Montreal and Toronto, easily accessible by public transport;
  • Discounts on public transport with Opus & Cie;
  • Free healthy snacks, coffee, and tea;
  • Collaborative workspace;
  • Bike parking at the office.

Thank you for your interest

We sincerely thank all candidates who apply, but we will only communicate with those who have been selected for an interview.

Bloom is an equal opportunity employer and is committed to taking all necessary accommodation measures, upon request, throughout the recruitment and selection process.