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Bloom

Senior SEO Specialist/Strategist

Auto-translated from French · original: Spécialiste/Stratège SEO Sénior | Senior SEO Specialist/Strategist

Half day fridaysHybrid · Montreal, QC, Canada

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we've been proud to be recognized as one of Canada's top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings.

Role Overview

As a Senior SEO Specialist / Strategist, you will play a key role in driving technical excellence and workflow innovation within Bloom's SEO department. We are looking for a passionate SEO expert who stays ahead of industry shifts, thinks outside the box, and moves beyond routine execution checklists.

You will combine deep technical expertise, a practical grasp of Generative Engine Optimization (GEO) and LLMs, and a passion for creating repeatable, automated workflows. You will work closely with client engineering teams, contribute to mandate scoping, and help push our agency's SEO practices to the next level.

Key Responsibilities

  1. Advanced Technical SEO & GEO
  • Conduct deep technical audits and build customized recommendations for complex enterprise and e-commerce websites.
  • Master the analysis of large volumes of web data (site speed, CDNs, architecture, crawlability, JS rendering, accessibility).
  • Design and execute strategies optimized for Generative Search (GEO / AI Overviews / SGE).
  • Communicate seamlessly with client web development teams to ensure technical recommendations are understood, prioritized, and correctly implemented.
  1. Workflow & Automation Development
  • Leverage LLMs (e.g., Claude Code, ChatGPT) and scripting to accelerate data extraction, analysis, SEO deliverables, and reporting.
  • Optimize recurring analysis to dedicate more time to strategic value and complex problem-solving.
  1. Content Strategy & Online Authority
  • Create sitewide content strategies aligned with evolving user search intent and AI-assisted search behaviors.
  • Oversee technical on-page optimization, local SEO, and domain authority / link profile analysis.
  1. Project Scoping & Client Strategy
  • Assist in defining the project scope and estimating effort/pricing requirements for complex technical SEO mandates.
  • Manage high-level client relationships, delivering actionable insights and clear strategic recommendations tied to business KPIs.
  • Mentor junior team members (a few hours per month) and share new industry insights with the department.

Knowledge & Skill Requirements

Must-Haves:

  • 5+ years of dedicated SEO experience (digital agency background preferred).
  • Automation & Efficiency Mindset: Proven track record of building repeatable workflows and utilizing AI tools/scripts (Claude, ChatGPT, etc.) to automate repetitive execution.
  • LLM & GEO Mastery: Active awareness and practical application of Generative Engine Optimization (GEO) and search AI developments.
  • Expert-Level Screaming Frog Skills: Ability to configure large-scale crawls, set up custom extractions/regex, and troubleshoot complex crawling challenges.
  • Deep Technical SEO Foundation: Thorough understanding of indexing, site performance, site architecture, and structured data (Schema.org, Canonical, Hreflang).
  • Bilingualism (English & French), both written and spoken, to communicate effectively with our bilingual client base and national/international team. Excellent ability to explain complex technical concepts simply to clients.
  • Industry Passion & Continuous Learning: Strong passion for SEO: Natural drive for continuous industry learning and staying ahead of trends.
  • Analytics Stack: Advanced hands-on experience with Google Search Console, GA4, SEMrush/Ahrefs, and Google Tag Manager.

Nice-to-Haves:

  • Development Background/Understanding: Knowledge of HTML, CSS, JS, and web system architecture to bridge the gap between SEO strategy and developer execution.
  • Scoping & Pricing Comfort: Experience estimating effort, technical hours, and deliverables for proposal scopes.
  • Experience with major platforms (WordPress, Shopify, Magento).

At Bloom, We Offer

Benefits

  • 4.5 days work week;
  • Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
  • 3 weeks of vacation and 5 flex days;
  • Agency closed between Christmas and New Years;
  • Health and Dental Insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred Profit Sharing Plan and Retirement Savings Plan;
  • Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in person team-building activities;
  • Training and certifications;
  • Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
  • Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks

  • Offices in Montreal and Toronto, easily accessible by public transportation;
  • Discounts of public transit with Opus & Cie;
  • Free healthy snacks, coffee & tea;
  • Collaborative workspace;
  • In-office bike parking.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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Apply now