Hungry, Humble, Honest, with Heart.
Nutanix is a global leader in hybrid multicloud, providing a single platform to run and manage any app or data, anywhere. We not only eliminate infrastructure complexity, but also powerfully support the use of AI (Artificial Intelligence) and cloud-native development in the enterprise, enabling our customers to be freed from IT operations and focus on business innovation. Guided by our core values of "Hungry, Humble, Honest, with Heart," we are constantly learning and collaborating as a team to contribute to our customers' success.
Industry Audience Marketing Manager
Position Overview (What you can do.)
Nutanix is currently seeking a strategic and passionate marketer to join our team as the Industry Audience Marketing Manager in Japan. In this role, you will have the unique opportunity to shape Nutanix's market leadership by driving growth within our most critical High Touch sales segments, including Finance, Manufacturing, and the Public Sector.
You will be empowered to design and execute high-impact marketing strategies that directly contribute to Nutanix Japan’s business success and revenue growth. Beyond driving results, this role offers a unique platform to cultivate deep, long-lasting professional relationships with C-level executives, industry leaders, and a diverse range of internal stakeholders. As a key member of our exceptional Japan, APJ, and Global marketing community, you will collaborate with world-class talent to redefine the industry. You will find immense personal and professional fulfillment in championing Customer Advocacy, securing market leadership, and seeing your strategic vision translate into real-world business impact. Through this journey at the forefront of the technology landscape, you will have continuous opportunities to expand your own capabilities and grow as a strategic leader.
Your Role
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Collaborate closely with High Touch sales leaders to identify business priorities, target accounts, and target audiences to plan and execute ABM initiatives.
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Own the pipeline targets for the High Touch segment and drive campaigns that convert engagement into measurable business outcomes.
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Lead Customer Advocacy programs for Big Enterprise customers, taking full ownership of creating compelling case studies, securing customer speakers for flagship events, and building a strong reference network.
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Drive strategic PR activities in Japan. Collaborate tightly with the APJ PR team and manage local PR agencies to maximize the market impact and visibility of our enterprise successes and solutions.
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Plan and execute high-end, executive-focused engagements (e.g., CxO Roundtables, Customer Executive Summits) to build strong relationships with C-level and LOB decision-makers.
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Act as a strategic orchestrator, aligning with MD, Sales leaders, and Event & Engagement teams to deliver customized Nutanix messaging to your target audience.
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Measure campaign impact and evaluate ROI through Salesforce (SFDC) reporting, continuously optimizing the customer journey.
What You Will Bring (Experience & Skills)
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5+ years of experience in B2B enterprise marketing, field marketing, product marketing, enterprise sales, PR/Advocacy, or ABM.
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Deep understanding of—or an incredibly strong intellectual curiosity and willingness to learn about—highly complex solutions relevant to Nutanix, such as HCI, Hybrid Multicloud, and Enterprise AI (e.g., GPT in a Box).
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Maturity and seniority required to build immediate credibility and engage effectively with C-level executives and senior stakeholders.
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Proven track record of aligning with enterprise sales teams and directly committing to pipeline generation.
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Experience in planning C-level engagement strategies and driving Customer Advocacy / PR activities (e.g., case studies, press releases, media relations) with large enterprise customers.
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Writing and communication skills; ability to summarize important insights, executive summaries, or reports for senior leadership and cross-functional stakeholders.
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Understanding of ROMI and marketing funnels.
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Native-level Japanese and business-level English proficiency.
Who You Are: Your Mindset and Attributes
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Market Leadership & Customer Success: Possesses a deep drive to establish Nutanix's strategic positioning while ensuring mutual success for both our customers and Nutanix. Focuses on high-impact outcomes and long-term strategic growth.
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Extreme Ownership & Business Architect: Acts as a strategic driver who takes the lead (takes the "chair") in every initiative. Proactively designs business strategies and demonstrates a deep sense of ownership to lead the team toward success.
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Thrive in Ambiguity: Maintains unwavering focus on core objectives while demonstrating the flexibility to adapt and embrace new ideas in undefined or rapidly changing environments.
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Growth Mindset: Not bound by past successes or failures; maintains high self-motivation to continuously expand personal capabilities and embrace new challenges with agility.
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Highly Collaborative: Values deep synergy and actively prefers in-person collaboration (min. 3 days/week in-office) to spark co-creation and foster a strong team culture.
Tool experience
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Salesforce / Tableau / Marketo
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Microsoft Office / Google Workspace
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Comfortable using new IT tools and a strong interest in leveraging AI tools.
Work Arrangement
Hybrid: This position operates in a hybrid model that blends the benefits of remote work with in-person collaboration. While the standard is to be in the office at least 3 days per week, some teams or roles may require more frequent attendance.