We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts.
The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.
What you will do
- Launch and set up advertising campaigns in Meta Ads.
- Monitor campaign performance on a daily basis and respond promptly to changes.
- Optimize budgets, audiences, placements, and campaign structures.
- Analyze key performance metrics and identify the reasons behind performance drops.
- Test new audiences, offers, and advertising creatives.
- Provide recommendations for new advertising creatives.
- Monitor the accuracy of tracking and conversion events.
- Prepare regular performance reports.
- Discuss results, challenges, and optimization ideas with the PPC Team Lead.
- Troubleshoot issues related to advertising accounts, ads, and moderation.