Career Category
Marketing
Job Description
Marketing Manager
Job Purpose
Responsible for developing and executing brand strategy and marketing plans. Through market analysis, customer insights and cross-functional collaboration, drive brand development, enhance customer value and achieve business objectives.
Key Responsibilities
1. Market Analysis and Customer Insights
- Collect and analyze market environment, competitive dynamics and relevant business information to support brand strategy development.
- Identify market opportunities, potential risks and growth drivers, and form business recommendations.
- Continuously track market trends and customer insights to support business decisions and brand planning.
2. Brand Strategy and Planning
- Based on market insights, brand objectives and business needs, support the development of brand strategy and annual marketing plans.
- Participate in the formulation and optimization of work related to brand strategy, customer strategy and brand positioning.
- Support product lifecycle management and drive continuous improvement of brand value.
3. Marketing Activities and Project Management
- Execute marketing activities and key projects in accordance with marketing strategy and annual plans.
- Support brand-level marketing activity planning and execution, and track activity effectiveness.
- Develop and optimize marketing activity content, customer engagement programs and communication materials.
- Track project performance indicators and activity results, and continuously optimize execution plans.
4. Stakeholder Management and Cross-Functional Collaboration
- Establish and maintain key internal and external stakeholder relationships.
- Work closely with Medical, BU, Market Access, BAI and other relevant teams to drive project implementation.
- Collect and integrate feedback from cross-functional teams to drive effective execution of marketing strategy.
- Support the localization of global strategies and the sharing of best practices.
5. Financial Management
- Develop budgets reasonably in accordance with company regulations, implement them as planned, and ensure reasonable and effective use of resources.
- Track marketing activity budgets and project investments to improve resource utilization efficiency.
6. Professional Development and Compliance
- Comply with company policies and relevant laws and regulations.
- Continuously improve marketing expertise, industry knowledge and business capabilities.
- Proactively share experience and best practices to promote the common growth of the team.
Qualifications
Education
- Bachelor's degree or above;
- Preference given to candidates with a background in medicine, pharmacy, marketing, business management or related fields.
Work Experience
- 5+ years of marketing or related work experience; or 2+ years of consulting experience plus 3+ years of marketing or related work experience.
- Experience in the pharmaceutical industry is preferred;
- Experience in project management and cross-functional collaboration is preferred.
Competencies
- Market analysis and customer insight capability
- Brand planning and strategy execution capability
- Marketing activity and project management capability
- Stakeholder management capability
- Business acumen and business analysis capability
- Communication, collaboration and influence
- Integrity and compliance awareness
- Written English communication skills; fluent spoken English preferred