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Ivalua

Field Marketing Manager

Auto-translated from French · original: Responsable du marketing terrain

5 day weekComparably Best WLB '25Hybrid · Montréal or Pittsburgh, PA

Field Marketing Manager

Montréal, QC - Canada

Founded in 2000, Ivalua is a global leader in cloud procurement management solutions.

COMPANY OVERVIEW


At Ivalua, we are a global community of experts convinced that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.

We achieve this through our cloud spend management platform, which enables hundreds of large brands to manage their spend and suppliers while optimizing their profitability, their ESG (Environmental, Social and Governance) performance, reducing risks and improving their productivity.

Driven by our passions and fueled by our shared ambitions, we give ourselves the means to meet challenges and create impactful experiences for our clients and our partner ecosystem, while giving meaning to our teams.

Learn more at [www.ivalua.com](http://www.ivalua.com). Follow us on [LinkedIn](https://www.linkedin.com/company/ivalua)

THE OPPORTUNITY

CONTEXT:

Our marketing team is passionate and driven by team spirit and a taste for collaboration. We aim for excellence and work collectively to innovate continuously and always bring more value to the sales teams, with whom we collaborate closely.

THE ROLE: We are looking for a highly qualified Field Marketing Manager with strong experience in organizing events and managing digital campaigns to lead marketing initiatives in Canada, one of our four sales regions in North America. This role will play a key role in lead generation and strengthening our Brand Awareness through targeted marketing actions. The ideal candidate must demonstrate proven experience in implementing effective marketing strategies aligned with business objectives and fostering customer engagement. Fluent English/French proficiency is required.

In addition to leading initiatives in Canada, this role may also involve supporting or taking charge of specific field events in the West America region, to ensure consistent execution and optimal impact in key markets. This role reports to the Marketing Manager for North America.

YOUR RESPONSIBILITIES
  • Strategy development: Design and implement global marketing strategies tailored to the needs of regional markets in order to generate new prospects and feed the pipeline.
  • Field event management: Plan, organize and run high-impact field events (regional events, roundtables, conferences) to drive lead generation and strengthen customer relationships.
  • Lead a flagship event of the "Procurement Innovation on Tour" series in your region, overseeing the organization from A to Z: program development, speaker coordination, venue selection, caterers and all other planning and logistics activities.
  • Account-Based Marketing (ABM): Develop and deploy ABM strategies targeting key account segments; create personalized marketing programs addressing the specific needs of clients to drive lead generation and conversion of targeted accounts.
  • Campaign management: Design and run integrated marketing campaigns in collaboration with product marketing and digital teams (events, webinars, digital initiatives) to generate leads and nurture customer relationships.
  • Collaboration with sales teams: Work closely with sales leadership to understand market dynamics, customer needs and sales objectives, ensuring marketing actions effectively support business goals.
  • Performance analysis: Track and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and make data-driven adjustments to optimize results.
  • Budget management: Manage the field marketing budget, ensuring efficient resource allocation and maximizing the return on investment (ROI) of marketing activities.
YOUR PROFILE
  • More than 6 years of marketing experience, including at least 3 years in field marketing.
  • Proven experience managing field events and implementing effective marketing programs that foster customer engagement and lead generation.
  • More than 3 years of experience managing and organizing in-person events.
  • ABM (Account-Based Marketing) mastery: Solid understanding of ABM principles and best practices, with successful experience developing targeted campaigns.
  • Project management skills: Excellent organizational and project management abilities, with experience coordinating multiple initiatives simultaneously.
  • Analytical mindset: Strong analytical skills to evaluate campaign performance and draw actionable insights for continuous improvement.
  • Communication skills: Excellent oral and written communication skills, with the ability to craft compelling messages and engage diverse audiences.
  • Collaboration and teamwork: Proven ability to work collaboratively with different teams and ensure alignment between marketing and sales.
  • Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities while staying focused on key objectives.
  • Creative problem solving: Innovative mindset and ability to design creative solutions to marketing challenges as well as identify new growth opportunities.
  • Experience using HubSpot and ABM tools (such as Demandbase): an asset.
  • Bachelor's degree in marketing or a related field (Master's: an asset).
  • Mastery of English is required, as we serve clients across Canada from our Montréal offices and a large part of our activities take place in English; however, wherever possible, we will respect the employee's right to work in French.
  • Ability to travel up to 25% of the time, this function being essential; travel requirements may vary according to business needs.

Key responsibilities:

  • Field marketing expertise: Proven experience managing field events and implementing high-performing marketing programs that foster customer engagement and lead generation.
  • ABM (Account-Based Marketing) mastery: Solid understanding of ABM principles and best practices, with successful experience developing targeted campaigns.
  • Project management skills: Exceptional organizational and project management abilities, with experience coordinating multiple initiatives simultaneously.
  • Analytical mindset: Strong analytical skills to evaluate campaign performance and draw actionable insights for continuous improvement.
  • Communication skills: Excellent oral and written communication skills, with the ability to develop compelling messages and engage diverse audiences.
  • Collaboration and teamwork: Proven ability to work collaboratively with different teams, build consensus and ensure alignment between marketing and sales.
  • Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities while staying focused on key objectives.
  • Creative problem solving: Innovative mindset and ability to design creative solutions to marketing challenges while identifying new growth opportunities.
  • This role is essential to driving our field marketing strategy and ensuring its alignment with our sales objectives, notably through impactful events and targeted ABM initiatives

THE NEXT STEPS

If your application matches the needs of this role, our Talent team will contact you to schedule a first preliminary interview. Take one step further toward achieving your goals: apply today! Our Talent team will support you at every stage of the recruitment process, from preparation through to finalization. They are here to support you! Our recruitment process is designed to assess your skills through a series of personalized interviews with internal team members concerned with the role. Interviews will take place either by video conference or on-site in face-to-face meetings.

LIFE AT IVALUA

  • Hybrid work model (3 days in the office per week)
  • A team dedicated to pushing the boundaries of product innovation and technology
  • Sustainable growth, privately owned company
  • A stable company generating positive cash flow for 10 years
  • Snacks and weekly lunches at the office
  • Gain autonomy to reach your goals through stronger team collaboration and increased creativity/productivity
  • Unlock your full professional potential through our exceptional training and career development program
  • Join a dynamic, international team of high-level professionals, experts in their respective fields. Work with people who share the same values, are passionate and highly motivated by their work. Evolve in a truly diverse and inclusive environment where your unique contributions are highly valued
  • Regular friendly events, competitive outings, team running sessions and music activities
  • Ivalua has been recognized by Comparably for the following (https://www.comparably.com/companies/ivalua):
Ivalua's strength is its employees – that's you!

United by our values, we champion diversity and equity in the broadest sense in order to create an inclusive work environment. To help our clients make their supply chains more efficient, sustainable and resilient, we rely on an international team with varied backgrounds, skills and perspectives. We believe in equal opportunity and see diversity as a driver of innovation: it fosters inclusion, creates a workplace that is both productive and friendly, and offers fulfilling career opportunities to all Ivalua employees. https://www.linkedin.com/company/ivalua/about/
Discover life at Ivalua through our captivating video! Dive into our unique company culture and discover what daily life is like within our teams.

#LI-HYBRID #LI-AP1 #LI-DNI

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