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Ivalua

Field Marketing Manager

5 day weekComparably Best WLB '25Hybrid · Montreal, Canada

Field Marketing Manager

(Montreal, QC / Pittsburgh, PA)

Founded in 2000, Ivalua is a global leader in cloud-based procurement management solutions.

COMPANY OVERVIEW


At Ivalua, we are a global community of experts convinced that digital transformation makes supply chains more sustainable and resilient, while improving collaboration with suppliers.

And we achieve this through our cloud-based spend management platform, which enables hundreds of major brands to manage their spending and suppliers while optimizing their profitability, ESG performance (Environment, Social and Governance), reducing risks and improving their productivity.

Driven by our passions and nourished by our shared ambitions, we equip ourselves to meet challenges and create impactful experiences for our customers and partner ecosystem, while giving meaning to our teams.

Learn more at [www.ivalua.com](http://www.ivalua.com). Follow us on [LinkedIn](https://www.linkedin.com/company/ivalua)

THE OPPORTUNITY

CONTEXT:

Our marketing team is passionate and driven by teamwork and a collaborative spirit. We aim for excellence and work collectively to continuously innovate and deliver increasing value to the sales teams, with whom we collaborate closely.

THE ROLE:

We are seeking a highly qualified Field Marketing Manager with solid experience in event organization and digital campaign management to lead marketing initiatives in Canada — one of our four commercial regions in North America. This role will play a key part in lead generation and strengthening our brand awareness through targeted marketing actions. The ideal candidate must demonstrate proven experience in implementing effective marketing strategies, aligned with business objectives and fostering customer engagement. Fluent English/French proficiency is required.

Beyond leading initiatives in Canada, this role may also involve supporting or taking charge of specific field events in the West America region to ensure consistent execution and optimal impact in key markets. This position reports to the Marketing Manager for North America.

YOUR RESPONSIBILITIES

  • Strategy Development: Design and implement comprehensive marketing strategies tailored to regional market needs to generate new prospects and fuel the pipeline.
  • Field Event Management: Plan, organize and execute high-impact field events (regional events, roundtables, conferences) to drive lead generation and strengthen customer relationships.
  • Lead a flagship event from the "Procurement Innovation on Tour" series in your region, overseeing end-to-end organization: program development, speaker coordination, venue selection, catering and all other planning and logistics activities.
  • Account-Based Marketing (ABM): Develop and deploy ABM strategies targeting key account segments; create personalized marketing programs addressing specific customer needs to drive lead generation and conversion of targeted accounts.
  • Campaign Management: Design and execute integrated marketing campaigns in collaboration with product marketing and digital teams (events, webinars, digital initiatives) to generate leads and nurture customer relationships.
  • Sales Team Collaboration: Work closely with sales leadership to understand market dynamics, customer needs and sales objectives, ensuring marketing actions effectively support business goals.
  • Performance Analysis: Track and analyze the effectiveness of marketing initiatives using key performance indicators (KPIs) and make data-driven adjustments to optimize results.
  • Budget Management: Manage the field marketing budget, ensuring efficient resource allocation and maximizing return on investment (ROI) of marketing activities.

Travel

15 to 25% of the time expected

YOUR PROFILE

  • More than 6 years of marketing experience, including at least 3 years in field marketing.
  • Proven experience in managing field events and implementing effective marketing programs that foster customer engagement and lead generation.
  • More than 3 years of experience managing and organizing in-person events.
  • ABM (Account-Based Marketing) Expertise: Strong understanding of ABM principles and best practices, with successful experience developing targeted campaigns.
  • Project Management Skills: Excellent organizational and project management capabilities, with experience coordinating multiple simultaneous initiatives.
  • Analytical Mindset: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
  • Communication Skills: Excellent oral and written communication abilities, with the capacity to craft compelling messages and engage diverse audiences.
  • Collaboration and Teamwork: Proven ability to work collaboratively with different teams and ensure alignment between marketing and sales.
  • Adaptability: Ability to thrive in a dynamic environment and adapt to changing priorities while remaining focused on key objectives.
  • Creative Problem-Solving: Innovative mindset and ability to design creative solutions to marketing challenges and identify new growth opportunities.
  • Experience using HubSpot and ABM tools (such as Demandbase): a plus.
  • Bachelor's degree in marketing or related field (Master's: a plus).
  • English proficiency is required, as we serve customers across Canada from our Montreal offices and much of our work is conducted in English; however, to the extent possible, we will respect the employee's right to work in French.

Key Responsibilities:

  • Field Marketing Expertise: Proven experience in managing field events and implementing high-performing marketing programs that foster customer engagement and lead generation.
  • ABM (Account-Based Marketing) Mastery: Strong understanding of ABM principles and best practices, with successful experience developing targeted campaigns.
  • Project Management Skills: Exceptional organizational and project management capabilities, with experience coordinating multiple simultaneous initiatives.
  • Analytical Mindset: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
  • Communication Skills: Excellent oral and written communication abilities, with the capacity to develop compelling messages and engage diverse audiences.
  • Collaboration and Teamwork: Proven ability to work collaboratively with different teams, foster consensus and ensure alignment between marketing and sales.
  • Adaptability: Ability to thrive effectively in a dynamic environment and adapt to changing priorities while remaining focused on key objectives.
  • Creative Problem-Solving: Innovative mindset and ability to design creative solutions to marketing challenges while identifying new growth opportunities.
  • This role is essential for driving our field marketing strategy and ensuring its alignment with our sales objectives, particularly through impactful events and targeted ABM initiatives.

THE RECRUITMENT PROCESS

If your application matches the needs of this position, our qualified Talent team will contact you to schedule an initial screening interview. Take a step closer to achieving your goals: apply today! Our Talent team will support you at every stage of the recruitment process, from preparation to finalization. We are here to support you! Our recruitment process is designed to assess your skills through a series of personalized interviews with internal colleagues involved in the role. Interviews will be conducted either via videoconference or on-site during face-to-face meetings.

LIFE AT IVALUA

  • Hybrid work model (3 days in the office per week)
  • A team dedicated to pushing the boundaries of product innovation and technology
  • Sustainable growth, privately held company
  • A stable company generating positive cash flows for 10 years
  • Weekly snacks and lunches at the office
  • Gain autonomy to achieve your objectives through enhanced team collaboration and increased creativity/productivity
  • Unlock your full professional potential through our exceptional training and career development program
  • Join a dynamic and international team composed of high-level professionals, experts in their respective fields. Collaborate with people who share your values, passionate and highly motivated by their work. Evolve in a truly diverse and inclusive environment where your unique contributions are highly valued
  • Regular social events, competitive outings, team running races and musical activities
  • Ivalua has been recognized by Comparably for the following (https://www.comparably.com/companies/ivalua):

Ivalua's strength lies in its employees – it's you!

United by our values, we champion diversity and equity in the broadest sense to create an inclusive work environment. To help our customers make their supply chains more efficient, sustainable and resilient, we rely on an international team with diverse backgrounds, skills and perspectives. We believe in equal opportunity and view diversity as a driver of innovation: it fosters inclusion, creates a productive and welcoming work environment, and offers fulfilling career opportunities for all Ivalua employees. https://www.linkedin.com/company/ivalua/about/

Discover life at Ivalua through our captivating video! Dive into the heart of our unique corporate culture and discover what daily life is like within our teams.