Company Description
Ubisoft is a world leader in video gaming, with teams spread across the globe creating original and memorable gaming experiences, from Assassin's Creed to Rainbow Six to Just Dance and many more. We believe that diversity of perspectives drives progress for both players and teams. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!
Job Description
Define and drive a product's marketability to ensure the desirability, consistency, and clarity of its values to players. Develop a strategic framework to guide development teams and fuel Go-To-Market strategies through clear, consistent, and actionable marketing foundations.
WHAT YOU WILL DO
- Define the fundamentals of product marketability, including pillars, positioning, USPs, visual and verbal identity, and principles ensuring consistency, differentiation, and continuity across products.
- Develop and evolve the product's marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business ambitions.
- Define marketability directions for content themes, products, and new features to ensure their consistency with product positioning, player expectations, and development objectives.
- Collaborate closely with the Go-To-Market Director to ensure that product foundations meet marketing, business, and market reality needs.
- Provide development teams with player insights (motivations, perception, feedback, reception of new features), market trends, and business needs to ensure a player-centric approach to product development.
- Act as a spokesperson for players in discussions related to product evolution and evaluate content decisions through a marketability lens.
- Initiate marketability directions to strengthen product desirability and ensure consistency across all its dimensions.
- Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations, and market developments.
- Translate product developments (features, content, monetization, new features) into value propositions, documentation, and content usable by Go-To-Market, Business, and marketing partner teams.
- Develop the marketability deliverables necessary for product understanding and promotion, including product bibles, naming frameworks, build & capture guidelines, and product understanding content.
- Define marketability asset needs and guide their production in collaboration with Go-To-Market and Creative Service teams to support business needs, USP promotion, and product consistency across marketing touchpoints.
- Ensure that business priorities and Go-To-Market needs are taken into account in marketability outputs to maximize their relevance and impact.
- Define and track marketability and product desirability indicators to evaluate positioning resonance, player perception, and product marketing health.
- Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new features, etc.) and identify opportunities and risks.
- Conduct regular reviews to identify learnings, benchmark market developments, and inform future product directions.
- Manage and develop a team of Marketability experts covering Product Marketing and Product Management dimensions.
- Foster a culture of product expertise, collaboration with development teams, and marketing consistency.
- Support employee development through coaching, clear prioritization, and growth opportunities.
- Perform all other related tasks.
Qualifications
- University degree in a relevant field or equivalent training.
- At least 7 to 10 years of experience in video game marketing or other relevant experience in product positioning and strategy.
- Leadership and excellent interpersonal communication skills
- Ability to manage and adapt to change
- Ability to work effectively on simultaneous projects
- Results-oriented and stakeholder service focus
- Ability to defend your point of view, even when it is unpopular
- Ability to delegate and empower
- Functional bilingualism (French and English)
- In-depth knowledge of the video game market and industry
- Human resources management skills
- Ability to integrate a creative vision into marketing product development, taking into account market trends and player expectations