Career Category
Sales
Job Description
- Senior Biopharmaceutical Representative/Biopharmaceutical Representative
Basic Requirements
- College degree or above in medicine, pharmacy, or related fields;
- Master knowledge of the pharmacology, toxicology, functions, indications, combination therapy, adverse reactions, contraindications, and precautions of the promoted drugs;
- Pass company training and assessments;
- Must not be subject to any circumstances prohibited by laws and regulations from working as a pharmaceutical representative.
- Planning & Execution
- Collaborate with line managers and relevant teams to develop and execute academic promotion plans based on regional and customer needs;
- Reasonably arrange customer visits, academic exchanges, and related promotional activities;
- Regularly review work progress and continuously optimize work plans and execution results.
- Academic Promotion & Customer Engagement
Conduct academic promotion activities in accordance with the "Administrative Measures for Pharmaceutical Representatives," primarily including the following to key healthcare institution staff:
- Convey drug-related information;
- Communicate and assist in the rational use of drugs;
- Collect and provide feedback on clinical drug usage, adverse drug reactions, and clinical needs;
- Conduct professional customer visits, academic exchanges, and disease education activities to support healthcare professionals' understanding and awareness of products and disease areas.
- Through conveying drug-related information to healthcare professionals and providing professional communication and academic support, assist medical institutions in the rational use of drugs to support channel coverage and smooth business operations.
- Insight Generation & Feedback
- Establish and maintain professional communication channels with healthcare professionals;
- Understand customer academic needs, clinical practice needs, and market dynamics;
- Timely collect, analyze, and provide feedback on customer opinions, market information, and business-related insights;
- Provide support for academic promotion activities and business decision-making.
- Collaboration & Resource Coordination
- Maintain close cooperation with marketing, medical, commercial, and other relevant teams to jointly support the implementation of academic promotion activities;
- Participate in the organization and execution of academic conferences, professional projects, and related activities;
- Proactively share experiences and best practices to promote team collaboration and mutual growth.
- Professional Development & Compliance
- Continuously improve product knowledge, disease area knowledge, and professional promotion capabilities;
- Convey drug-related information truthfully and accurately, ensuring the scientific nature and accuracy of academic promotion content;
- Reasonably formulate academic promotion activity plans and manage activity budgets according to reasonable business needs and company regulations, ensuring that meetings are authentic, reasonable, and compliant with policy requirements;
- Complete training and competency certifications required by the company.
Strictly abide by national laws and regulations (including but not limited to the "Administrative Measures for Pharmaceutical Representatives") and all company policy requirements.