About Voter Formation Project
What is Voter Formation Project?
Voter Formation Project (VFP) is a 501(c)3 nonprofit using innovative, long-term, and data-driven digital communications strategies to engage, register, and mobilize new and infrequent voters of color. As the organization puts it: "Voter Formation Project fills a significant gap as the sole digital-only, Black-led organization to focus on year-round, ongoing pro-civic engagement messaging to communities of color." This sustained messaging is key to bringing new voters of color into the electorate and works to push back on the disinformation campaigns that are often targeted at these communities.
VFP runs three phases of culturally-relevant digital ads (drawing on commercial "full-funnel marketing" best practices): long-term pro-democracy and pro-civic engagement messaging, voter registration, and voter mobilization (get-out-the-vote). Their ads run on Facebook, Instagram, Snapchat, YouTube, and a variety of websites and streaming platforms. The organization was founded in 2021 and is led by CEO and Founder Tatenda Musapatike. In 2023, VFP's statewide Virginia GOTV campaign mobilized 238,491 Virginians to vote. For the 2022 Midterm Elections, the organization ran a five-state voter registration program that reached over 3.6M unregistered people in English and Spanish, engaged over 1.6M voters in Pennsylvania ahead of Election Day, directly registered more than 9,000 people, and produced 20,000 net registrations in areas of Pennsylvania targeted to Black eligible voters. According to an independent evaluation by the Tufts University Center for Information & Research on Civic Learning and Engagement, VFP's 2022 program showed a 71% voting success rate among registrants — vs. an average 58% for other online programs in the evaluation.
Where will I work?
VFP operates fully remotely with a small distributed team (10-24 employees per recent listings). The organization is registered in Washington, DC and runs a "100% Remote Office" model. There is no central office; team members work from wherever they're based across the US.
What is the VFP team like?
The Voter Formation Project is a small, mission-led team. The organization is Black-led and centers communities of color in everything it does. VFP works in political election cycles — but as they put it: "While the Voter Formation Project is an organization that works in political cycles, we whole-heartedly reject campaign culture and are focused on developing new, healthy norms for campaign work—even in-cycle." That commitment to building healthier work norms shapes how the team operates internally and how it scales up for major election years.
Work-Life Balance
VFP describes itself as actively rejecting traditional campaign-culture burnout. The organization offers unlimited paid vacation — with a 3-week minimum required of all benefits-eligible employees per year — alongside parental leave and various other paid leave types. VFP deliberately positions its operating model as a counter to the always-on rhythm of political work.
Perks and Benefits
- Unlimited paid vacation with a 3-week minimum requirement per year (so the time is actually taken)
- Parental leave and various other paid leave types
- Fully paid medical, dental, and vision insurance
- Co-working or home office reimbursement
- 100% remote, distributed team