Voter Formation Project

Who We Are

The Voter Formation Project (VFP) is a pioneering nonprofit organization that uses strategic digital advertising to engage, register, and mobilize new and infrequent voters of color. Our mission addresses the systemic barriers that have historically restricted these communities from full electoral participation, aiming to empower them through increased civic engagement and voter access.

We believe that democracy works best when everyone has a voice, and we're committed to breaking down the obstacles that have kept communities of color from exercising their fundamental right to vote.

What We Do

VFP employs a unique strategy of "full-funnel marketing" that combines data-driven insights with culturally relevant digital advertising. Our comprehensive approach includes:

• Long-term Pro-Democracy Messaging: Building sustained engagement with communities through content that resonates with their values and experiences
• Voter Registration Drives: Making it easier for eligible voters to register through targeted digital campaigns
• Mobilization Efforts: Encouraging registered voters to turn out on election day with timely, relevant communications
• Community-Specific Outreach: Tailoring all messaging and strategies specifically to communities of color, ensuring cultural authenticity and relevance

Our work doesn't just focus on individual election cycles—we're building long-term relationships with voters and strengthening democratic participation for the future.

Working at Voter Formation Project

Our team is a diverse group of dedicated professionals with deep expertise in political communications, data science, and digital strategy. What unites us is our shared commitment to making voting more accessible and ensuring every voice is heard in our democracy.

We value creativity and collaboration, fostering an environment that embraces innovative approaches to expand the electorate. At VFP, you'll work alongside passionate colleagues who bring different perspectives and experiences to the table, all focused on creating meaningful social impact. Whether you're analyzing voter data, crafting compelling ad campaigns, or developing outreach strategies, your work directly contributes to strengthening American democracy.

Team Benefits

We recognize that to do our best work for communities, we need to take care of our team. At VFP, we offer:

• 4-Day Work Week: Fridays off to recharge and maintain work-life balance
• Unlimited Paid Vacation: With a minimum requirement of three weeks per year to ensure everyone takes needed time off
• 100% Remote Work: Work from anywhere with full flexibility
• Comprehensive Health Coverage: Fully paid medical and dental insurance, with vision premiums 75% covered
• Retirement Benefits: Retirement account options with employer matching to support your financial future
• Workspace Support: Co-working space or home office reimbursements to create your ideal work environment

Our benefits reflect our values—we believe in supporting the whole person, not just the employee.