About The Walk Agency
What is The Walk Agency?
The Walk is an Australian integrated marketing agency founded in 2015 by Nick Cantor (co-founder, digital director) and Jo Edwards (co-founder). Verbatim from /about: "Beyond campaigns: Building brands for enduring growth — Seamless integrated marketing, driving measurable business outcomes." The agency works across events, communications, content, digital and traditional media on behalf of multi-nationals, mid-market organisations, purpose-led and non-profit groups, and funded start-ups.
Origin verbatim from /about: "In 2015, Nick and Jo founded The Walk with a dream: to build a team that could bring integrity, critical thinking, and out-of-the-box creativity to purpose-driven brands." Verbatim from 4 Day Week Global's case study (authored by Nick Cantor): "We began the agency in 2015, specialising in B2B technology marketing, and have since broadened our client base with work in automotive, healthcare, not-for-profit and education, as well as B2C." Industries the agency serves verbatim: B2B technology, Education, Enterprises, Healthcare and health tech, Not-for-profits, Professional services, Property and infrastructure, SaaS, Startups.
The Walk operates an unusual resourcing model called Elastic Fantastic verbatim: "We also tap into our elite Elastic Fantastic network — a community of top-tier specialists with expertise that goes far beyond everyday marketing. So no matter how niche the challenge or complex the brief, we can bring in the precise skills and global experience you need to reach your marketing peak." This pre-dates the 4DW pilot, per Nick's case study: "Our first solve was our Elastic Fantastic network — the trusted group of skilled specialists all over the world that formed an extension of our team. This was basically a way to leverage the gig economy."
Where will I work?
Two offices verbatim from /contact: Melbourne — 425 Smith Street, Fitzroy, Victoria 3065 (+61 (0) 3 9973 0204); and Sunshine Coast — 253-255 David Low Way, Peregian Beach, Queensland 4573 (+61 (0) 7 3106 8850). Post-4DW-pilot, Nick verbatim: "we completely restructured the team and now, with our focus on delivery, everyone can work remotely, from wherever they want to be." Acknowledgement of Country verbatim: "We are proud to live and work on Wurundjeri land in the Kulin Nation, and on Sunshine Coast Country, home of the Kabi Kabi peoples and the Jinibara peoples."
What is The Walk team like?
Co-founders Nick Cantor ("zest for creativity, tech, and strategy along with his commitment to creating a supportive work environment focused on continuous improvement") and Jo Edwards ("all about solving complex business needs and finding original solutions that are as powerfully persuasive as they are easy to understand") lead the team. Culture verbatim: "We're fans of bold ideas, blending the innovative with the methodical, and building a collaborative culture that supports and inspires our team and our clients. We work with you, strive with you, and succeed with you — leaving our egos at basecamp." Three-step process: "insights, strategy, and content. This repeatable cycle is how we ensure we deliver continuous improvement and a real return on imagination for your business."
Work-Life Balance
The Walk participated in the 4 Day Week Global pilot program across Australia/NZ (verbatim from Nick Cantor's case study). The origin story: "In 2020, as lockdowns hit Melbourne and we found the entire team working remotely... the impact of COVID-19 on our team was hard... it came to a head with Jo suffering burnout and needing to take time out from work to recover. To try and relieve some of the pressure, we trialled taking one afternoon off per week, and after a month we measured the impact on the business. Whilst the team had great feedback... the impact on the business was disappointingly predictable. Apparently, when you take away 10% of people's time — and you're a business that sells time — the result is an obvious 10% reduction in billings."
The formal 4DW pilot was different: "When I heard about the pilot happening across Australia and New Zealand I immediately expressed interest and started the discussion internally. As they shared knowledge with us and commenced our training, it was rich with data and ideas about what we could do to maintain 100% productivity but with 20% less time. We trialled exercises that immediately showed the benefits of deep work versus multitasking, showing the former to be great for quality of work, and the latter woeful for productivity. And with that, we were hooked."
The agency trialled extensive variations during the pilot: "We allowed the team to time shift (start early, finish early or start late and finish late). We trialled everyone off on the same day, people off on different days. We trialled having the day off on every single day possible." The hardest parts verbatim: "Changing from selling time to selling value; And defining objectives and key results for each person, and measuring their performance against them. Difficult, but completely worthwhile." Closing reflection: "The 4 day week, perhaps surprisingly, is not actually just about work. To maintain productivity requires something special from each person at work. And we found that the only way to maintain that, was to be living a life outside of work that fulfilled them in real terms."
Perks and Benefits
- 4 Day Week Global pilot graduate (Australia/NZ cohort) — 100% productivity in 20% less time via deep-work emphasis; team restructured to remote-first post-pilot ("everyone can work remotely, from wherever they want to be")
- Time-shift flexibility — verbatim "We allowed the team to time shift (start early, finish early or start late and finish late)"
- Elastic Fantastic network — top-tier specialists on call for project-based work across photography, web dev, art direction, data analysis, copywriting and emerging tech
- Two physical offices — Melbourne (Fitzroy) + Sunshine Coast (Peregian Beach)
Current openings (May 2026, per /about/careers/): Midweight Designer (Melbourne or Sunshine Coast) and Senior Marketo specialist & email developer (contract to permanent on offer).