About The Starr Conspiracy
What is The Starr Conspiracy?
The Starr Conspiracy is a B2B marketing agency that specialises exclusively in the Work Tech industry — HR technology, talent acquisition, talent management, learning, payroll, and the broader software stack that powers the workplace. Founded in 1999 by Bret Starr after years on the brand side watching agencies stumble through their own learning curves, the company was built on a single principle: "You shouldn't have to teach your agency what your company does for a living."
Twenty-five years and more than 3,000 B2B tech clients later, that founding instinct still drives everything they do. The Starr Conspiracy doesn't dabble in B2B — they don't "also do tech." This is all they've ever done. Today the agency blends management consulting, analyst-style research and AI-native content operations to help Work Tech vendors win category leadership. Past and present clients include ADP, Oracle, ServiceNow, Workhuman, Ceridian, Kronos, Ultimate Software, Paychex, iCIMS, Jobvite, HireVue, SmartRecruiters, Greenhouse, Checkr, Coursera, Udemy, Gusto, SoFi, Headspace, Medallia, Culture Amp, Virgin Pulse and Cornerstone OnDemand.
Where will I work?
The Starr Conspiracy is remote-first with no central office and no commute. The careers page says it plainly: "No office. No commute. No dress code. We hire the best people regardless of zip code and trust them to figure out where they do their best work." The company's legal home is Fort Worth, Texas (1045 Foch St) where the founding team is based, and Fort Worth Inc. recognised the company in 2022 as one of only 11 small businesses worldwide on Fast Company's Best Workplaces for Innovators list — alongside Google, Microsoft and SAP.
What is The Starr Conspiracy team like?
The team is senior by default. The careers page is explicit: "We do not have layers of junior staff padding timesheets. Every person on the team owns outcomes, talks to clients, and ships work that matters." Four cultural principles guide the work: remote-first, senior-by-default, AI-native operations ("embedded in every workflow, not bolted on as a demo"), and irreverent on purpose ("B2B marketing does not have to be boring"). Bret Starr remains CEO and is also the author of A Humble Guide to Fixing Everything in Brand, Marketing, and Sales — a book on what's broken in B2B marketing and how to fix it, rated 4.6 stars across 451 Amazon ratings.
Work-Life Balance
Fort Worth Inc. summed up the operating model: "The Starr Conspiracy invests first in its employees' needs — in their safety, finances, and emotional and physical well-being through things like unlimited PTO, flexible work schedules, a decentralized system of opting into work, blocked quiet time for focused work, three-day weekends, and a digital-by-default/remote work structure." That decentralised opt-in system is unusual: rather than top-down assignment, the team picks what they work on, with blocked focus time built into the week.
Perks and Benefits
From the careers page and Fort Worth Inc.'s 2022 profile: 32-hour workweek with three-day weekends; unlimited PTO; fully covered medical, dental, and vision insurance; company-wide profit-sharing bonuses (introduced 2021); digital-by-default, fully remote work structure; and a decentralised opt-in work system with blocked quiet time for focused work. Active openings are kept deliberately small — two roles published at the time of writing, both fully remote.