The Financial Diet

Who We Are

We are the premier destination for women to learn and talk about money. With a highly-engaged community on YouTube, web, and social media, we are leading a conversation with millions of women every day.

Started in late 2014 as writer Chelsea Fagan's personal budget Tumblr, TFD has since grown into a powerful community where young women come to be honest about money. We are narrative, community-oriented, and driven by stories — not boring tips on how to become a millionaire by 30 (because you probably won't).

We are the brand that combines strong voices, beautiful visuals, and hard truths to make money talk something everyone can be a part of, no matter where they're starting from. We provide useful facts and expert advice, but we know that's not why readers come back every day, or why thousands of young women come to us to share their finance stories for the first time. Money is human, and when you talk about it right, it's just as interesting as sex or dating.

Our Mission

At The Financial Diet, we believe personal finance shouldn't be intimidating or exclusionary. We're committed to creating accessible, relatable content that meets people where they are in their financial journey. Our approach emphasizes transparency, community support, and real-world stories over unrealistic wealth-building schemes.

Our 4-Day Work Week

We started our 4-day workweek experiment in June 2021, when we shifted our team schedule from 40 hours per week to 32 hours per week, giving everyone Friday off, without any drop in pay.

In the 12 months since then, we've seen no drop in revenue from the 12 months prior, and employee work-life balance satisfaction metrics, especially around workload and ability to meet deadlines, have improved significantly. We practice what we preach — understanding that true financial wellness includes having time to actually enjoy your life.

Our Benefits

• 4-day work week (32 hours, not 40)
• Remote working within the USA
• Flexible hours to accommodate your personal schedule

Why Join Us

Working at The Financial Diet means joining a small, passionate team that's making a real difference in how millions of women approach money. You'll contribute to content that challenges norms, builds community, and helps people take control of their financial futures — all while maintaining excellent work-life balance yourself.