Primary

Who we are

Primary is a gender-non-prescriptive, inclusive kids clothing brand started by Galyn Bernard and Christina Carbonell in 2015. The company was founded on the idea that kids clothing should be affordable, feel amazing, and be free of logos and slogans so that all kids can truly shine.

Our customers are incredibly passionate about our mission, leading to strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes.

We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture. We were also recently named one of New York's Best and Brightest Companies to Work For!

Our story

Years ago, when we were shopping for our own kids’ clothing, we found a lot of things that didn’t make sense:

Pink for girls, blue for boys. Quality only if you spend a fortune. And slogans on everything, telling kids who they are, and what they should be.

So we built a brand that rewrote the rules:

Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.

Employee Benefits

We were recently named one of New York's Best and Brightest Companies to Work For, and based on our benefits, maybe you can see why:

• 4-day work week (32hrs): Fridays at Primary are flexible days that the team can use to recharge
• Multiple medical, dental, and vision plans, company-paid disability/life insurance, 401(k), flexible spending & commuter plans
• 15 days of PTO (20 days after two years with us), unlimited sick days, 11 company holidays, 3 floating holidays
• 12 weeks of paid parental leave for all new parents
• $500 to spend on improving your work from home setup
• Primary School: a program that gives every employee $100 a month to spend on classes or a gym membership to help them grow (even if unrelated to their work)
• And much more