Forward Action

Who we are

Forward Action is a digital mobilisation agency that drives real-world change through impactful digital campaigns. We work exclusively with progressive organisations, helping them to reach new supporters, raise funds, and make a measurable difference on critical issues. Since our inception, we have partnered with inspiring groups such as Greenpeace, Cancer Research UK, and Refuge to build powerful campaigns that move the needle on some of the biggest challenges facing society today.

Our company is built on a foundation of values, and we take pride in fostering an open, respectful, and supportive culture. We believe that data-driven decision-making is key to effective campaigning, so we continually test, iterate, and refine our strategies to deliver the best possible results. Forward Action is an employee-owned organisation, meaning our team members not only share in the company’s profits but also have a voice in shaping our strategic direction.

What we do

Forward Action specialises in digital mobilisation, creating and executing data-driven strategies for organisations dedicated to progressive change. From designing high-converting engagement journeys to crafting compelling email and social media campaigns, we equip our partners with the tools and expertise to drive meaningful impact. Our approach is highly collaborative: we work closely with each client to understand their goals, engage their audiences, and inspire action.

Our services include end-to-end campaign development, content creation, ad management, and digital strategy. With a strong focus on testing and optimisation, we ensure that every campaign is impactful and resonates with our client’s target audience. By combining data insights with creative execution, we can deliver results that not only meet but often exceed partner expectations, empowering organisations to maximise their digital reach and effectiveness.

Working at Forward Action

At Forward Action, we believe in cultivating a workplace where every team member can thrive. We have adopted a 4-day, 30-hour work week, empowering our team to maintain a healthy work-life balance. This shorter week, structured from Monday to Thursday, allows us to remain focused and productive while fostering well-being and preventing burnout. Our team is united by shared values of respect, kindness, and inclusivity, and we strive to build an environment where everyone can contribute meaningfully to our mission.

As an employee-owned company, each team member has a stake in our success and plays an active role in the organisation’s development. We’re committed to diversity, equity, and inclusion and work continually to make Forward Action a welcoming and anti-oppressive place to work. With flexible working options and an open culture, Forward Action is a rewarding environment for people passionate about making a difference.

Our benefits

At Forward Action, we provide a comprehensive benefits package to support our team’s well-being and development:

• Reduced hours: A 4-day, 30-hour work week, offering Fridays off to maintain a healthy work-life balance.
• Remote work policy: Flexible remote work options across the UK, with occasional in-person meetings in London.
• Vacation and holidays: Five weeks (21 days) of paid holiday plus bank holidays and the week between Christmas and New Year.
• Sustainable travel allowance: Additional two days of holiday for team members who choose land or sea travel instead of flights.
• Parental leave: Generous parental leave with 12 weeks full pay for maternity leave and six weeks for paternity or partner leave.
• Period policy: This is a Pioneering period policy allowing one day’s leave per month as needed, with supportive amenities in the office.
• Employee Ownership Trust: Annual profit-sharing, with employees receiving equal shares of the company’s profits.
• Professional development: Commitment to continuous learning, with resources and opportunities for skill enhancement.