About Careful Trouble
What is Careful Trouble?
Careful Industries (the studio behind Careful Trouble) is an inclusive innovation studio founded by Rachel Coldicutt OBE in 2019. Its mission, verbatim from the homepage: "Our mission is to make technology work for 8 billion people, not 8 billionaires." The studio operates across three core service lines: research, policy development, and training. It also publishes a free Careful Consequence Check tool for organisations to work through the impacts of tech they're building, buying, or adopting.
The studio has shipped widely-cited research with major academic and government partners — including AI In The Street (with the University of Warwick, the University of Edinburgh and the Leverhulme Centre for Future Intelligence on how local communities make sense of AI); Digital Identity in the UK (a rapid-response study with nationally representative public polling); Stewarding Meaningful Innovation (a foresight report for the Royal Academy of Engineering); and From Hype to Hope (a Green Paper commissioned by Phoenix Court on Networked Neighbourhoods).
Where will I work?
A remote-first studio operating across the UK. The studio's contact channel is email and BlueSky, with team members distributed across the country.
What is the Careful Trouble team like?
Founder and Executive Director Rachel Coldicutt OBE is "a researcher and strategist specialising in the social impact of new and emerging technologies." She was previously founding CEO of responsible-tech think tank Doteveryone, served as a non-executive director at Ofcom from 2020-2023, and was awarded an OBE in the 2019 New Year's Honours for services to the digital society. Her current advisory roles include the UNESCO High-Level Expert Group on Ecosystem-Level Transformation, Clarion Housing Group, the AHRC Digital Good Network, and the Creative Industries Policy and Evidence Centre. Anna Dent leads research as Head of Research. From 2021-2025, the studio's sister social enterprise Promising Trouble put community power at the heart of technology.
The studio's four values are explicit and recurring across all surfaces: "Care is the organising principle for everything we do: care for and about people and the planet, combined with a rigorous and diligent approach to investigating uncertainty"; "We are constantly learning, always curious, and strive to be inclusive and accepting"; "We champion patient innovation, inclusive growth, and feminism for the 99%"; and "We are wayfinders not competitors."
Work-Life Balance
The studio's ethics extend to its working culture. Care for "people and the planet" is explicitly named as the organising principle. Current work includes a Lloyd's Register Foundation foresight review on the safe adoption of AI, alongside continuing AI governance and digital-inclusion publications.
Perks and Benefits
- Remote-first inclusive innovation studio built around care and patient innovation
- Hands-on contribution to widely-cited research with the Royal Academy of Engineering, Phoenix Court, UNESCO advisory work, and University partnerships
- Working alongside Rachel Coldicutt OBE and Head of Research Anna Dent
- Mission-led work focused on the social impacts of emerging technologies