Arts Marketing Association

Who We Are

Born in 1993, Arts Marketing Association (AMA) is a dynamic organization dedicated to supporting marketing professionals in the arts, culture, and heritage sectors. Based in Cambridge, UK, we offer a comprehensive community where members access top-quality training, resources, and guidance. Our origins lie in bridging the gap between creative industries and strategic marketing practices.

With over three decades of experience, we've established ourselves as the UK's leading professional development body for cultural marketers. We serve a vibrant community of over 4,300 members across museums, galleries, theatres, festivals, and heritage sites throughout the country and beyond.

Our Team

Our team is comprised of around 40 dedicated professionals who work tirelessly behind the scenes to design and deliver industry-leading training and resources. While we serve over 4,300 members across the cultural sector, our compact team ensures personalized support, innovative thinking, and a collegial work environment that places collaboration and flexibility at its core.

Each team member brings passion for the arts combined with expertise in marketing, communications, training design, and community building. We foster a culture where everyone's voice matters and where diverse perspectives strengthen our ability to serve the cultural sector effectively.

Our Values and Mission

At Arts Marketing Association, we believe in integrity, continuous learning, and creative problem-solving. We are committed to empowering arts and culture professionals by offering clear, actionable training and resources that drive career growth. Our mission is to build a network that not only champions professional excellence but also nurtures inclusivity and forward-thinking solutions in a fast-changing industry.

We champion diversity in all its forms and work actively to ensure the cultural sector reflects the communities it serves. Through our programs, we encourage sustainable practices, ethical marketing approaches, and innovations that make arts and culture accessible to all.

Employee Benefits

We are proud to offer a range of benefits aimed at making work both productive and enjoyable. Our benefits include:

• Flexible working arrangements with remote work options that allow you to balance your professional and personal commitments
• A trial 4-day workweek for full-time staff, reducing weekly hours to 32 without salary reduction—because we believe in work-life balance and trust our team to deliver excellence
• A supportive environment that encourages work-life balance, with understanding managers who respect boundaries and personal time
• Continuous access to professional development and industry resources, including complimentary access to our extensive training programs and events
• A collaborative culture where your ideas are valued and your contributions make a real difference to the cultural sector

These benefits help ensure our team can thrive professionally while enjoying a healthy personal life. We recognize that our people are our greatest asset, and we're committed to creating working conditions that support wellbeing, creativity, and career growth.